Managerial Economics / Edition 6

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Maurice Thomas' Managerial Economics teaches students how to use microeconomic theory to analyze business decisions. In a clear and engaging writing style, the 7th edition explores the current market forces that create both opportunities and constraints for business enterprises. The book has enjoyed success in part because of its mid-level rigor. This edition also features a stronger emphasis on international perspectives and updated examples from today's high-tech economy. Strategic decision making in oligopoly markets has been modernized.
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Product Details

  • ISBN-13: 9780256173451
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 8/28/1998
  • Edition description: Older Edition
  • Edition number: 6
  • Pages: 800
  • Product dimensions: 8.25 (w) x 9.56 (h) x 1.36 (d)

Table of Contents

Pt. 1 The Preliminaries 1
Ch. 1 Scope of Managerial Economics 2
Ch. 2 Demand and Supply 15
Ch. 3 Theory of Optimizing Behavior 55
Ch. 4 Basic Estimation Techniques 92
Pt. II Demand 129
Ch. 5 Theory of Consumer Behavior: Demand Curves 130
Ch. 6 Demand Elasticity 180
Ch. 7 Empirical Demand Functions 222
Ch. 8 Demand Forecasting 251
Pt. III Production and Cost 285
Ch. 9 Theory of Production 286
Ch. 10 Theory of Cost 334
Ch. 11 Empirical Production and Cost Functions 370
Pt. IV Perfect Competition 425
Ch. 12 Theory of Perfectly Competitive Firms and Industries 426
Ch. 13 Profit Maximization in Competitive Markets - Implementation of the Theory 470
Pt. V Firms With Market Power 495
Ch. 14 The Theory of Monopoly 496
Ch. 15 Imperfect Competition 531
Ch. 16 Profit Maximization for Firms with Market Power - Implementation of the Theory 584
Ch. 17 Multiple Plants, Markets, and Products 606
Pt. VI Time and Uncertainty 649
Ch. 18 Profit Maximization over Time 650
Ch. 19 Profit Maximization under Uncertainty 677
Ch. 20 The Investment Decision 708
Appendix: Statistical Tables 728
Appendix: Linear Programming 735
Answers to Selected Technical Problems 751
Index 759
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  • Anonymous

    Posted January 7, 2003

    Managing in the Marketplace!

    I use this text in a Managerial Economics class for an MBA program at a mid-western university. It generally does a good job presenting market structure, and some basic (Micro) economic concepts (elasticity, optimum pricing MR=MC..) but is weak in Macro economic areas (multiplier, accelerator effects..)

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