×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

Managerial Economics: Applied Microeconomics for Decision Making / Edition 5
     

Managerial Economics: Applied Microeconomics for Decision Making / Edition 5

by S. Charles Maurice, Christopher R. Thomas
 

ISBN-10: 0256160554

ISBN-13: 9780256160550

Pub. Date: 11/28/1994

Publisher: McGraw-Hill Higher Education

Maurice-Thomas' Managerial Economics teaches students how to use microeconomic theory to analyze business decisions. In a clear and engaging writing style,the 7th edition explores the current market forces that create both opportunities and constraints for business enterprises. The book has enjoyed success in part because of its mid-level of rigor. This edition

Overview

Maurice-Thomas' Managerial Economics teaches students how to use microeconomic theory to analyze business decisions. In a clear and engaging writing style,the 7th edition explores the current market forces that create both opportunities and constraints for business enterprises. The book has enjoyed success in part because of its mid-level of rigor. This edition also features a stronger emphasis on international perspectives and updated examples from today's high-tech economy. Strategic decision making in oligopoly markets has been modernized.

Product Details

ISBN-13:
9780256160550
Publisher:
McGraw-Hill Higher Education
Publication date:
11/28/1994
Series:
Irwin Series in Economics
Edition description:
Older Edition
Pages:
752

Related Subjects

Table of Contents

CHAPTER 1 The Scope of Managerial Economics
1(12)
PART I PRICE DETERMINATION IN COMPETITIVE MARKETS 13(84)
CHAPTER 2 Demand, Supply, and Market Equilibrium
14(46)
CHAPTER 3 Elasticity and Demand
60(37)
PART II SOME PRELIMINARIES 97(98)
CHAPTER 4 Theory of Optimizing Behavior
98(29)
CHAPTER 5 Basic Estimation Techniques
127(41)
CHAPTER 6 Decision Making under Uncertainty and Risk
168(27)
PART III DEMAND 195(124)
CHAPTER 7 Theory of Consumer Behavior
196(50)
CHAPTER 8 Empirical Demand Functions
246(36)
CHAPTER 9 Demand Forecasting
282(37)
PART IV PRODUCTION AND COST 319(108)
CHAPTER 10 Theory of Production and Cost in the Short Run
320(37)
CHAPTER 11 Theory of Production and Cost in the Long Run
357(42)
CHAPTER 12 Empirical Analysis of Production and Cost
399(28)
PART V PERFECT COMPETITION 427(74)
CHAPTER 13 Theory of Perfectly Competitive Firms and Industries
428(48)
CHAPTER 14 Profit Maximization in Perfectly Competitive Markets
476(25)
PART VI FIRMS WITH MARKET POWER 501(140)
CHAPTER 15 Market Power and the Theory of Monopoly
502(30)
CHAPTER 16 Imperfect Competition
532(50)
CHAPTER 17 Profit Maximization for Firms with Market Power
582(20)
CHAPTER 18 Multiple Plants, Markets, and Products
602(39)
PART VII DECISION MAKING OVER TIME 641(47)
CHAPTER 19 Profit Maximization over Time
642(22)
CHAPTER 20 The Investment Decision
664(24)
APPENDIX STATISTICAL TABLES 688(6)
APPENDIX LINEAR PROGRAMMING 694(14)
ANSWERS TO SELECTED TECHNICAL PROBLEMS 708(7)
SUGGESTED REFERENCES 715(2)
INDEX 717

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews