Managerial Economics / Edition 7

Managerial Economics / Edition 7

2.0 1
by William F. Samuelson, Stephen G. Marks
     
 

ISBN-10: 1118041585

ISBN-13: 9781118041581

Pub. Date: 12/06/2011

Publisher: Wiley

"Known for its consistent emphasis on decision-making, Samuelson & Mark's 6th edition provides a detailed introduction to managerial economics for undergraduates, MBAs, and executives alike. Each chapter opens with a description of a managerial problem that challenges the reader and concludes by revisiting and analyzing the decision." In addition to its inclusion of…  See more details below

Overview

"Known for its consistent emphasis on decision-making, Samuelson & Mark's 6th edition provides a detailed introduction to managerial economics for undergraduates, MBAs, and executives alike. Each chapter opens with a description of a managerial problem that challenges the reader and concludes by revisiting and analyzing the decision." In addition to its inclusion of real-world applications and problems, The 6th Edition has been revised to incorporate up-to-date coverage of international topics and e-commerce. This new edition offers the framework and economics tools necessary to prepare students for better decision-making in a future managerial role.

Product Details

ISBN-13:
9781118041581
Publisher:
Wiley
Publication date:
12/06/2011
Edition description:
Older Edition
Pages:
784
Sales rank:
591,151
Product dimensions:
7.60(w) x 9.10(h) x 1.30(d)

Related Subjects

Table of Contents

Ch. 1 Introduction to Economic Decision Making

Sect. I Decisions Within Firms

Ch. 2 Optimal Decisions Using Marginal Analysis

Ch. 3 Demand Analysis And Optimal Pricing

Ch. 4 Estimating and Forecasting Demand

Ch. 5 Production

Ch. 6 Cost Analysis

Sect. II Competing Within Markets

Ch. 7 Perfect Competition

Ch. 8 Monopoly

Ch. 9 Oligopoly

Ch. 10 Game Theory And Competitive Strategy

Ch. 11 Regulation, Public Goods, And Benefit-Cost Analysis

Sect. III Decision-Making Applications

Ch. 12 Decision Making Under Uncertainty

Ch. 13 The Value Of Information

Ch. 14 Asymmetric Information And Organizational Design

Ch. 15 Bargaining And Negotiation

Ch. 16 Actions And Competitive Bidding

Ch. 17 Linear Programming

Answers to Numbered Questions

Index

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