Managerial Economics / Edition 5

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Overview

"Known for its consistent emphasis on decision-making, Samuelson & Mark's 6th edition provides a detailed introduction to managerial economics for undergraduates, MBAs, and executives alike. Each chapter opens with a description of a managerial problem that challenges the reader and concludes by revisiting and analyzing the decision." In addition to its inclusion of real-world applications and problems, The 6th Edition has been revised to incorporate up-to-date coverage of international topics and e-commerce. This new edition offers the framework and economics tools necessary to prepare students for better decision-making in a future managerial role.
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Product Details

  • ISBN-13: 9780471663621
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 11/23/2005
  • Edition description: REV
  • Edition number: 5
  • Pages: 912
  • Product dimensions: 7.70 (w) x 9.43 (h) x 1.38 (d)

Meet the Author

William F. Samuelson is professor of economics and finance at Boston University School of Management. He received his B.A. and Ph.D. from Harvard University. His research interests include game theory, decision theory, bidding, bargaining, and experimental economics. He has published a variety of articles in leading economics and management science journals including The American Economic Review, The Quarterly Journal of Economics, Econometrica, The Journal of Finance, Management Service, and Operations Research. His teaching and research have been sponsored by the National Science Foundation and National Institute for Dispute Resolution, among others. He is currently on the editorial boards fo the Journal of Economic Behavior and Organization and Group Decision and Negotiation.
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Table of Contents

Ch. 1 Introduction to Economic Decision Making

Sect. I Decisions Within Firms

Ch. 2 Optimal Decisions Using Marginal Analysis

Ch. 3 Demand Analysis And Optimal Pricing

Ch. 4 Estimating and Forecasting Demand

Ch. 5 Production

Ch. 6 Cost Analysis

Sect. II Competing Within Markets

Ch. 7 Perfect Competition

Ch. 8 Monopoly

Ch. 9 Oligopoly

Ch. 10 Game Theory And Competitive Strategy

Ch. 11 Regulation, Public Goods, And Benefit-Cost Analysis

Sect. III Decision-Making Applications

Ch. 12 Decision Making Under Uncertainty

Ch. 13 The Value Of Information

Ch. 14 Asymmetric Information And Organizational Design

Ch. 15 Bargaining And Negotiation

Ch. 16 Actions And Competitive Bidding

Ch. 17 Linear Programming

Answers to Numbered Questions

Index

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  • Anonymous

    Posted October 26, 2007

    A reviewer

    This is the worst college textbook I have ever used. It will force you to learn the subject matter, because you will spend hours solving the examples several ways, only to find that your problem is not caused by your misunderstanding, but instead by a numeric typo. Every chapter has at least one error, and it will become a game for you to find each one. This book has been out for about three years, and the publisher has no errata information on it. If this book isn't required for your class, do yourself a favor and find another one.

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