Managerial Economics with Student CD / Edition 9

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More About This Textbook

Overview

Thomas and Maurice’s Managerial Economics teaches students how to use microeconomic theory to analyze business decisions. In a clear and engaging writing style, Christopher Thomas carries on the tradition he and Charles Maurice shepherded for eight previous editions in the 9th edition. The 9th Edition explores the current market forces that create both opportunities and constraints for business enterprises. The book has enjoyed success in part because of its mid-level of rigor, clarity of presentation, and end-of-chapter material.
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Product Details

  • ISBN-13: 9780073346564
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 3/28/2007
  • Edition description: REV
  • Edition number: 9
  • Product dimensions: 8.20 (w) x 9.20 (h) x 1.40 (d)

Table of Contents

Part I: Some Preliminaries

CHAPTER 1: Managers, Profits, and Markets

CHAPTER 2: Demand, Supply, and Market Equilibrium

CHAPTER 3: Marginal Analysis for Optimal Decisions

CHAPTER 4: Basic Estimation Techniques

Part II: Demand Analysis

CHAPTER 5: Theory of Consumer Behavior

CHAPTER 6: Elasticity and Demand

CHAPTER 7: Demand Estimation and Forecasting

Online Topic 1: Estimating and Forecasting Industry Demand for Price-Taking Firms

Part III: Production and Cost Analysis

CHAPTER 8: Production and Cost in the Short Run

CHAPTER 9: Production and Cost in the Long Run

CHAPTER 10: Production and Cost Estimation

Online Topic 2: Linear Programming

Part IV: Profit-Maximization in Various Market Structures

CHAPTER 11: Managerial Decisions in Competitive Markets

CHAPTER 12: Managerial Decisions for Firms with Market Power

CHAPTER 13: Strategic Decision Making in Oligopoly Markets

Part V: Advanced Managerial Decision Making

CHAPTER 14: Advanced Pricing Techniques

CHAPTER 15: Decisions Under Risk and Uncertainty

CHAPTER 16: Government Regulation of Business

Online Topic 3: The Investment Decision

APPENDIX: STATISTICAL TABLES

ANSWERS TO TECHNICAL PROBLEMS

INDEX
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