The Manager's Guide to Financial Statement Analysis / Edition 2

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Every day managers are flooded with financial information from anover-whelming number of sources–company reports, the financialpress, and the Internet. While the language of financial statementsmay sound like a foreign tongue to you, you know you can’tignore it. To understand how to use financial information toimprove the performance of your company, you need a resource thatemphasizes how financial statements support meaningful managementcommunications.

Written in accessible, nontechnical language, The Manager’sGuide to Financial Statement Analysis puts the focus on what youneed to know to be an effective participant in businesscommunications. Here is a frame-work that helps managers see howbusiness strategy is linked to shareholder accountability throughthe firm’s financial statements–without getting caught inthe trap of explaining how financial statements are preparedaccording to technical accounting rules and regulations. Theemphasis of this book is on how you, as a manager, can usefinancial information to improve the performance of yourorganization, rather than simply learning how to keep score!

Using a full decade of financial data from Wal-Mart, and casestudies of a number of other high-profile firms including Cisco,Dell, and Pfizer, this book presents strategy models thatdemonstrate how financial information can be utilized to tell astory about a company’s business operations. TheManager’s Guide to Financial Statement Analysis is written inlanguage you can understand–the language of business as spokenby managers, not accountants or financial analysts. This book willgive you the tools you need to unleash the full communicationpotential of your company’s financial information, make you abetter manager–and make your company more competitive.

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Editorial Reviews

From the Publisher
"...its great strength is that it simplifies the crucial determinants of company performance without drowning the reader in accounting jargon." (Company Accountant, April 2002)
Explains how financial statements support meaningful management communications, in accessible, nontechnical language, drawing on a decade of financial data from Wal-Mart and on case studies of other high-profile firms. Offers a framework that helps managers see how business strategy is linked to shareholder accountability through the firm's financial statements, yet does not attempt to explain how financial statements are prepared according to technical accounting rules and regulations. Emphasis is on how managers can make use of financial information to improve the performance of the organization. Jablonsky teaches at Penn State University. Barsky teaches in the College of Commerce and Finance at Villanova University. Annotation c. Book News, Inc., Portland, OR (
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Product Details

  • ISBN-13: 9780471402749
  • Publisher: Wiley
  • Publication date: 2/5/2001
  • Edition description: REV
  • Edition number: 2
  • Pages: 288
  • Sales rank: 1,274,785
  • Product dimensions: 9.00 (w) x 6.00 (h) x 0.81 (d)

Meet the Author

STEPHEN F. JABLONSKY, PhD, CPA, is the senior member of TheManagement Communications Group and a faculty member at Penn StateUniversity. He helps managers see how they can develop a betterunderstanding of their businesses through financial information. Hehas written numerous articles and monographs for variouspublications, and holds a BS, an MAS, and a PhD in accountancy fromthe University of Illinois. This is his fifth book.

NOAH P. BARSKY, PhD, CPA, CMA, is a faculty member in the Collegeof Commerce & Finance at Villanova University. His research andteaching focus on how corporations use performance measurementsystems to integrate strategy, control, and accountability. Mr.Barsky has published articles in various academic and professionaljournals. He received his BS and MS from Penn State University andhis PhD from the University of Connecticut.

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Table of Contents





Financial Statements and Business Strategy.

Strategic Profit Model: Margin Management.

Strategic Profit Model: Asset Management.

Strategic Profit Model: Return on Assets.

Strategic Profit Model: Financial Management.

Strategic Profit Model: Comprehensive Management.

Strategic Financing Model: Long-Term Investment andFinancing.

Strategic Financing Model: Financing the Business.


Market Valuation: Market Performance Measures.

Market Valuation: Long-Term Debt.

Market Valuation: Common Stock.

Market Valuation: Strategic Profit Model Revisited.

Appendices: Case Studies.

Introduction to Case Studies.

Appendix A: Dell Computer Corporation.

Appendix B: Pfizer, Inc.

Appendix C: Cisco Systems.


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  • Anonymous

    Posted March 21, 2001

    Finally: A Lively, Compreshensive, Financial Book that is understandable by all

    In our current business environment people must uderstand financial terms and be able to communicate them in a quantitative and qualitative manner. So why is it that the principles of finance and strategy are understood by few ? Perhaps it is because current finance texts overlook the need for comprehensive financial understanding. Alternatively, 'The Manager's Guide to Fianancial Statement and Analysis', by Dr. Barsky and Dr. Jablonsky, has created a financial guide that enables all to understand finance. This Guide discusses strategies for growth and provides tools for uncovering an organization's strategy for growth. The text discusses margin management, asset management, return on assets and financial management through the strategic profit model. It is rare when you find a book that discusses not only the big picture of business but also provides tools for readily understanding the details to grasp the big picture. If you enjoy learning about business, 'The Manager's Guide to Fianancial Statement and Analysis' should be a core holding in your private library. The buy and hold strategy definately applies here.

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