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Proven strategies that make sure your
marketing message stands out from the rest
The average American is exposed to as many as 5,000 marketing messages per day, so it’s more
important than ever to create the most effective marketing and advertising campaigns as possible.
Manager’s Guide to Marketing, Advertising, and Publicity explains
Today, you must come up with a bigger, better, brighter marketing campaign, or you’re guaranteed to be
lost in the noise. This primer is ideal for anyone looking to position his or her organization as a powerful
competitor in the twenty-first century.
Briefcase Books, written specifically for today’s busy manager, feature eye-catching icons, checklists,
and sidebars to guide managers step-by-step through everyday workplace situations. Look for these
innovative design features to help you navigate through each page:
Barry Callen is a highly sought-after
marketing consultant, speaker, author, and writer with
30 years experience working with some of the world’s
largest corporations. He invented the innovative
PitchPerfect message-development strategy system.