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The Manager's Guide to Strategy [NOOK Book]

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Overview

Translated into 16 languages! The reader-friendly, icon-rich Briefcase Books series is must reading for all managers at every level.

All managers, whether brand new to their positions or well-established in the organizational hierarchy, can use a little "brushing up" now and then. The skills-based Briefcase Books series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their ...

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The Manager's Guide to Strategy

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More About This Book

Overview

Translated into 16 languages! The reader-friendly, icon-rich Briefcase Books series is must reading for all managers at every level.

All managers, whether brand new to their positions or well-established in the organizational hierarchy, can use a little "brushing up" now and then. The skills-based Briefcase Books series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their organizations.

The best strategies--and the most capable managers--are those that effectively match an organization's capabilities with its customers' needs. The Manager's Guide to Strategy shows managers how to analyze a firm's position in the marketplace, formulate and execute a profitable strategy, then evaluate and revise that strategy over time. It details techniques for making employees excited about and committed to a strategy, and explains how to use strategy to take advantage of opportunities as they arise--to the mutual benefit of both a company and its customers.

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Product Details

  • ISBN-13: 9780071436458
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 10/20/2003
  • Sold by: Barnes & Noble
  • Format: eBook
  • File size: 829 KB

Meet the Author

Roger A. Formisano is a professor of executive education at UW-Madison, focused on the areas of strategy, leadership, governance, and mergers and acquisitions.

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Table of Contents

Preface
1 What Is Business Strategy? 1
2 Goal Setting: The First Step in Strategy 24
3 A Strategy Road Map 43
4 Customer Analysis 68
5 Internal Business Analysis 91
6 Strategic Choices 110
7 Strategic Thinking: Optimizing Assets 131
8 Strategic Thinking: Core Business Analysis 150
9 Strategic Thinking: Ten Tested Business Strategies 172
10 Implementing Strategic Decisions 192
App References for Strategic Planning 209
Index 213
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