The Manager's Guide to Strategy [NOOK Book]


How Top Managers Create and Implement Strategies that Benefit Their Companies and Their Careers

As a manager, every decision you make must both support and drive your organization's strategic goals. But first you must understand those goals--what they are, how they were arrived at, how you can contribute ...

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The Manager's Guide to Strategy

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How Top Managers Create and Implement Strategies that Benefit Their Companies and Their Careers

As a manager, every decision you make must both support and drive your organization's strategic goals. But first you must understand those goals--what they are, how they were arrived at, how you can contribute to them, and what you can do to help achieve them.

Manager's Guide to Strategy provides you with proven, up-to-date concepts, tools, and insights for effective strategy formulation, along with myriad examples of successful and not-so-successful strategies from real companies. The latest results-focused volume in McGraw-Hill's bestselling Briefcase Books series, this step-by-step introduction to strategy and strategic planning will show you how to:

  • Formulate long-term goals, and create a plan to achieve those goals

  • Factor your best customers and their needs into every strategic decision

  • Evaluate and revise strategies to take advantage of new opportunities

Successful companies and managers recognize that strategy development is a continuous, iterative, and interactive process. Learn how to both think and act strategically--for the benefit of your organization, your customers, and your career--in Manager's Guide to Strategy.

Briefcase Books are written specifically for today's busy manager. Each book features eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page:

[Key Terms icon] Clear definitions of key strategy development terms and jargon

[Smart Managing icon] Ideas for intelligent strategy development and implementation

[Tricks of the Trade icon] How-to hints for efficient, effective strategic management

[Mistake proofing icon] Advice for minimizing errors when planning strategy

[Caution icon] Warning signs of strategic planning attempts going wrong

[For Example icon] Examples from a variety of companies, large and small

[Tools icon] Boxes where you'll find specific strategic planning procedures

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Product Details

  • ISBN-13: 9780071436458
  • Publisher: McGraw-Hill Education
  • Publication date: 11/10/2003
  • Series: Briefcase Books Series
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 224
  • File size: 829 KB

Meet the Author

Roger A. Formisano is a professor of executive education at UW-Madison, focused on the areas of strategy, leadership, governance, and mergers and acquisitions.

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Table of Contents

1 What Is Business Strategy? 1
2 Goal Setting: The First Step in Strategy 24
3 A Strategy Road Map 43
4 Customer Analysis 68
5 Internal Business Analysis 91
6 Strategic Choices 110
7 Strategic Thinking: Optimizing Assets 131
8 Strategic Thinking: Core Business Analysis 150
9 Strategic Thinking: Ten Tested Business Strategies 172
10 Implementing Strategic Decisions 192
App References for Strategic Planning 209
Index 213
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