Managing Across Cultures: The 7 Keys to Doing Business with a Global Mindset / Edition 1

Managing Across Cultures: The 7 Keys to Doing Business with a Global Mindset / Edition 1

by Charlene Solomon, Michael S. Schell
     
 

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ISBN-10: 0071605851

ISBN-13: 9780071605854

Pub. Date: 04/27/2009

Publisher: McGraw-Hill Professional Publishing

hether you run a giant corporation or work in a small business, it’s more than likely that you regularly deal with people of different cultures—from customers and suppliers to salespeople and colleagues.

It simply can’t be overstated: You will have trouble succeeding in business today if you don’t appreciate and know how to actively

Overview

hether you run a giant corporation or work in a small business, it’s more than likely that you regularly deal with people of different cultures—from customers and suppliers to salespeople and colleagues.

It simply can’t be overstated: You will have trouble succeeding in business today if you don’t appreciate and know how to actively manage global cultural diversity. Managing
Across Cultures
examines why people around the world behave as they do and provides actionable tactics for succeeding in today’s global business environment.

Experts in the field of cross-cultural training,
Michael Schell and Charlene Solomon describe seven readily recognizable behaviors and explain what they mean, how to interpret them, and most importantly, how to respond to them.

Managing Across Cultures is filled with case studies illustrating the importance of understanding and dealing with cultural differences in all aspects of business. You’ll learn how:

  • Intel’s powerful global corporate culture is a critical element of its historic success
  • Colgate-Palmolive integrates cultural understanding into its global marketing programs
  • GE adapts its effective management style to local business cultures

You’ll also find out how underestimating cultural influence caused serious problems for organizations like DaimlerChrysler and
Wal-Mart.

Managing Across Cultures takes you far beyond other books that simply catalog the customs, gestures, and language vagaries of other cultures. This in-depth, strategic guide will help in every facet of business—from hiring and motivating employees to developing winning sales pitches and marketing campaigns.

Product Details

ISBN-13:
9780071605854
Publisher:
McGraw-Hill Professional Publishing
Publication date:
04/27/2009
Pages:
368
Sales rank:
593,756
Product dimensions:
6.30(w) x 9.10(h) x 1.20(d)

Table of Contents

PART 1: Cultural Wisdom

1.Why Becoming CultureWise is More Important than Ever Before for Business Success

PART 2: What is Culture and What is Personal Style?

2.What is Culture? Understanding the CW Cultural Dimension and Your Personal Style

3.Hierarchy

4.Formality

5.Group Dependence

6.Relationships/Connections

7.Communication Styles

8.Time Orientation

9.Control

10.Motivation Work/Life Balance

PART 3: Putting CultureWise to Work

11.Creating a Global Mindset

12.Working with Diverse Colleagues and being on a Global Team

13.Effective Leadership Across Cultures: Creating Global Strategies to Manage Culturally Diverse Workforce

14.Special Issues Women Managers Encounter

15.Becoming CultureWise on an International Assignment

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