Managing Across Cultures: The 7 Keys to Doing Business with a Global Mindset / Edition 1

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hether you run a giant corporation or work

in a small business, it’s more than likely that

you regularly deal with people of different

cultures—from customers and suppliers to

salespeople and colleagues.

It simply can’t be overstated: You will have

trouble succeeding in business today if you

don’t appreciate and know how to actively

manage global cultural diversity. Managing

Across Cultures examines why people around

the world behave as they do and provides

actionable tactics for succeeding in today’s

global business environment.

Experts in the field of cross-cultural training,

Michael Schell and Charlene Solomon

describe seven readily recognizable behaviors

and explain what they mean, how to

interpret them, and most importantly, how

to respond to them.

Managing Across Cultures is filled with case

studies illustrating the importance of understanding

and dealing with cultural differences

in all aspects of business. You’ll learn how:

  • Intel’s powerful global corporate

    culture is a critical element of its

    historic success

  • Colgate-Palmolive integrates

    cultural understanding into its

    global marketing programs

  • GE adapts its effective

    management style to local

    business cultures

You’ll also find out how underestimating

cultural influence caused serious problems

for organizations like DaimlerChrysler and


Managing Across Cultures takes you far beyond

other books that simply catalog the

customs, gestures, and language vagaries of

other cultures. This in-depth, strategic guide

will help in every facet of business—from

hiring and motivating employees to developing

winning sales pitches and marketing


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Product Details

  • ISBN-13: 9780071605854
  • Publisher: McGraw-Hill Professional Publishing
  • Publication date: 4/27/2009
  • Edition number: 1
  • Pages: 368
  • Sales rank: 617,178
  • Product dimensions: 6.30 (w) x 9.10 (h) x 1.20 (d)

Meet the Author

Charlene Marmer Solomon is executive

vice president of RW3, an organization that

designs and creates online cultural learning

tools. Through its CultureWizard Web sites

and blended learning programs, RW3 provides

online cultural training facilities for

dozens of the world’s leading global organizations.

Michael S. Schell is CEO and president of

RW3. He has founded and successfully managed

several global businesses, including

Windham International, the first integrated

global mobility and intercultural training organization,

and has been a pioneer in developing

intercultural training models.

and Schell are also the authors of Capitalizing

on the Global Workforce (McGraw-Hill).

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Table of Contents

PART 1: Cultural Wisdom
1. Why Becoming CultureWise is More Important than Ever Before for Business Success

PART 2: What is Culture and What is Personal Style?
2. What is Culture? Understanding the CW Cultural Dimension and Your Personal Style
3. Hierarchy
4. Formality
5. Group Dependence
6. Relationships/Connections
7. Communication Styles
8. Time Orientation
9. Control
10. Motivation Work/Life Balance

PART 3: Putting CultureWise to Work
11. Creating a Global Mindset
12. Working with Diverse Colleagues and being on a Global Team
13. Effective Leadership Across Cultures: Creating Global Strategies to Manage Culturally Diverse Workforce
14. Special Issues Women Managers Encounter
15. Becoming CultureWise on an International Assignment

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