Managing Advertising & Marketing Legal Issues: Leading Lawyers on Preventing Claims, Handling Disputes, and Understanding Recent Trends and Developments (Inside the Minds)

Overview

Managing Advertising & Marketing Legal Issues is an authoritative, insider's perspective on common legal issues associated with advertising and marketing campaigns. Featuring partners from some of the nation's leading law firms, these experts guide the reader through the evaluation of a campaign and offer best practices for working with clients, including understanding the client's business goals, managing expectations and timing concerns, and developing an effective and ongoing attorney-client relationship. ...

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Overview

Managing Advertising & Marketing Legal Issues is an authoritative, insider's perspective on common legal issues associated with advertising and marketing campaigns. Featuring partners from some of the nation's leading law firms, these experts guide the reader through the evaluation of a campaign and offer best practices for working with clients, including understanding the client's business goals, managing expectations and timing concerns, and developing an effective and ongoing attorney-client relationship. These top lawyers discuss addressing IP issues, counseling clients on the legality of sweepstakes and special promotions, avoiding litigation, substantiating claims, and responding to investigations by government agencies. Additionally, these leaders interpret the legal issues surrounding new developments in advertising and new media, including privacy concerns and "green marketing," as well as international advertising. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great legal minds of today, as these experienced lawyers offer up their thoughts around the keys to success within this ever-evolving field.

Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world's most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author washand-picked by the Inside the Minds editorial board to author a chapter for this book.

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Product Details

  • ISBN-13: 9780314200020
  • Publisher: Aspatore Books
  • Publication date: 9/28/2008
  • Pages: 260
  • Product dimensions: 5.40 (w) x 8.40 (h) x 0.70 (d)

Table of Contents

Chapters Include:

1. Michael D. Hobbs Jr., Partner, Troutman Sanders LLP—"Fostering a Business Partnership with the Client in Advertising Law"
2. Wendy Boldt Cohen, Partner, Husch Blackwell Sanders LLP—"A Multifaceted Approach to Advertising Law"
3. Gary Kibel, Partner, Davis & Gilbert LLP—"Client Strategies for New Media Advertising"
4. Kimberly S. Amrine, Member, Frost Brown Todd LLC—"Assisting Clients with Advertising Claims"
5. Elaine M. Rogers, Principal, Fish & Richardson PC—"Recent Trends and Hot Topics in Advertising Law"
6. Richard M. Knoth, Partner, Baker & Hostetler LLP—"Cooperation and Compliance in Dealing with Government Agencies"
7. Norman C. Simon, Partner, Kramer Levin Naftalis & Frankel LLP—"A Practical Guide to Implied False Advertising Claims"
8. Joseph I. Rosenbaum, Partner, Reed Smith LLP—"The Tension Between Advertising and Privacy: Whose Information Is It (Déjà Vu)?"
9. Darren S. Cahr, Partner, Drinker Biddle & Reath LLP—"The Changing Face of Advertising Law"
10. Mark Sableman, Partner, Thompson Coburn LLP—"Resolving Advertising Challenges Early and Efficiently"
11. Susan Barty, Partner, CMS Cameron McKenna LLP—"Advertising & Marketing Law Strategies in the U.K."

Appendices Include:

Appendix A: Consent Judgment
Appendix B: Comparative Price Advertising

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