Managing (e)Business Transformation: A Global Perspective

Managing (e)Business Transformation: A Global Perspective

by Ali Farhoomand, M. Lynne Markus, Shamza Khan, Guy Gable
     
 

View All Available Formats & Editions

Managing (e)Business Transformation comprises text and cases designed to show students how a business can be transformed into an internetworked enterprise where IT infrastructures are used to link customers, suppliers, partners and employees to create superior economic value. The book is written based on the premise that integrating internet technologies

Overview

Managing (e)Business Transformation comprises text and cases designed to show students how a business can be transformed into an internetworked enterprise where IT infrastructures are used to link customers, suppliers, partners and employees to create superior economic value. The book is written based on the premise that integrating internet technologies throughout the value chain is crucial to building and managing customer relationships. Importantly, it underscores the centrality of basic business and economic principles within the context of a networked environment. The book builds on established business and economic theories, concepts and fundamentals to show that "e-business" will soon be synonymous with "business." The book takes a strong managerial perspective to argue that the internet is simply an enabling technology, which allows firms to build the infrastructure needed to operate in an evolving business world. The application of theory/concepts is emphasized throughout and contains a range of international case studies enhance the learning experience.

 
Companion Website: http://www.palgrave.com/business/farhoomand/

Product Details

ISBN-13:
9781403936042
Publisher:
Palgrave Macmillan
Publication date:
11/28/2004
Pages:
472
Product dimensions:
7.68(w) x 9.72(h) x 1.03(d)

Related Subjects

Meet the Author

Ali Farhoomand is an Associate Professor and Director of the Center for Asian Business Cases at the School of Business, University of Hong Kong.

M. Lynne Markus is Trustee Professor of Management at Bentley College, Boston.

Guy Gable is Professor of Information Systems at the School of Information Systems, Queeensland University of Technology, Australia.

Shamza Khan is a writer an consultant based in London.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >