Managing Brand You: 7 Steps to Creating Your Most Successful Self by Jerry S. WILSON, Ira BLUMENTHAL | | Hardcover | Barnes & Noble
Managing Brand You: 7 Steps to Creating Your Most Successful Self

Managing Brand You: 7 Steps to Creating Your Most Successful Self

by Jerry S. Wilson
     
 

ISBN-10: 0814410685

ISBN-13: 2900814410683

Pub. Date: 07/16/2008

Publisher: AMACOM Books

Tap into the powerful strategies used by branding professionals to redesign the most important brand of all: Brand YOU.

For everyone who feels like their professional or personal life has stalled, Managing Brand YOU is an inspiring, indispensable guide for figuring out what you want from life and mapping out a practical action plan for getting there. By applying

Overview

Tap into the powerful strategies used by branding professionals to redesign the most important brand of all: Brand YOU.

For everyone who feels like their professional or personal life has stalled, Managing Brand YOU is an inspiring, indispensable guide for figuring out what you want from life and mapping out a practical action plan for getting there. By applying branding techniques successfully used in business, you'll learn how to: Identify your inner passions and core essence, Stand up for what is important to you and stand out in a crowd, Focus your energy on meeting your top priorities, Quit investing time in things that don't excite you, Implement your own personal Brand YOU plan, Achieve your dreams and aspirations, and live a fulfilling life.

Product Details

ISBN-13:
2900814410683
Publisher:
AMACOM Books
Publication date:
07/16/2008
Edition description:
NE
Pages:
256

Table of Contents


Acknowledgments     ix
Introduction: What Branding Can Do for You     1
Who Am I and How Did I Get Here?     33
Do the Brand YOU Audit
What Do I Stand for Today?     57
Assess Your Brand YOU Image
What Do I Want to Stand For?     75
Determine Your Brand YOU Identity and Essence
I Can Get There from Here!     109
Position Your New Brand YOU
If It's to Be, It's Up to Me!     153
Set Your Brand YOU Goals
I Can Build My Own Personal Roadmap on My Own Terms     177
Establish Your Brand YOU Strategies
I Am Ready to Commit to My Action Plan     197
Implement, Monitor, and Adjust Your New Brand YOU
Commencement     217
Glossary of Branding Terms     219
Index     225
About The Authors     233

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