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Managing Business In A Multi-Channel World
     

Managing Business In A Multi-Channel World

by Timo Saarinen, Anne Tseng (Editor), Markku Tinnild (Editor)
 

Managing Business in a Multi-Channel World: Success Factors for E-Business addresses the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace. Readers will obtain academically rigorous yet manager-accessible insight into recent studies on multi-channel e-business in three focus

Overview

Managing Business in a Multi-Channel World: Success Factors for E-Business addresses the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace. Readers will obtain academically rigorous yet manager-accessible insight into recent studies on multi-channel e-business in three focus areas: consumers, markets and strategy of e-business and the impending future of the multi-channel environment. While many e-business books provide anecdotal descriptions of what went wrong, few provide structure or insights into how best to utilize the Internet as a business channel. Forward-thinking organizations can use this book to build considerable competitive advantage from the examples of first-movers and new business models.

Product Details

ISBN-13:
9781591406297
Publisher:
IGI Global
Publication date:
04/30/2005
Pages:
370
Product dimensions:
7.00(w) x 10.00(h) x 0.88(d)

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