Managing Business Relationships / Edition 3

Managing Business Relationships / Edition 3

by David Ford, Lars-Erik Gadde, Hakan Hakansson, Ivan Snehota
     
 

ISBN-10: 047072109X

ISBN-13: 9780470721094

Pub. Date: 10/04/2011

Publisher: Wiley

No company is an island in the world of business. Each company is locked into a complex network of relationships with its customers, suppliers and other counterparts. What happens in these relationships is critical to the success of any business. Managing a company's relationships and its position in the network is a central, but often misunderstood aspect of

Overview

No company is an island in the world of business. Each company is locked into a complex network of relationships with its customers, suppliers and other counterparts. What happens in these relationships is critical to the success of any business. Managing a company's relationships and its position in the network is a central, but often misunderstood aspect of business.

This new edition of Managing Business Relationships aims to help managers and students understand the reality of business networks and how to manage in them. It has been entirely rewritten to include the latest thinking and research from the IMP (Industrial Marketing and Purchasing) Group and includes new chapters on Intermediation in Business Networks, the Economics of Business Relationships and the Practice of Business Networking.

Features:

• Provides a structured way to understand business networks and their meaning for the practicing manager.

• Offers a complete analysis of management in different relationships including those with customers, suppliers, distributors and development counterparts.

• Presents a practical analysis of the problems and choices that managers face in developing and changing their relationships and a guide to the critical skills of business networking.

The book is vital reading for students of business marketing, purchasing, business networks and relationship management. It is also a valuable resource for all managers operating in business networks, including those in marketing, purchasing, strategy, technical development and distribution.

Product Details

ISBN-13:
9780470721094
Publisher:
Wiley
Publication date:
10/04/2011
Edition description:
New Edition
Pages:
252
Product dimensions:
7.40(w) x 9.10(h) x 0.60(d)

Table of Contents

About the Authors

Preface

Chapter 1. The Importance of Business Relationships

Chapter 2. What are Business Relationships All About?

Chapter 3. Relationships with Customers

Chapter 4. Relationships with Suppliers

Chapter 5. The Economics of Business Relationships

Chapter 6. Intermediation in Business Relationships

Chapter 7. Technology and Business Networks

Chapter 8. Managing in Networks

Chapter 9. Developing the Practice of Business Networking

Index

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