Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand

Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand

by Robert Rose, Joe Pulizzi
     
 

Let’s face it…content marketing is all the rage. Brands
around the world are spending (on average) over 25%
of their total marketing budget on content marketing.
There have been countless books and resources that have covered all aspects of content marketing
…from the why to the what to the where…but oddly enough, rarely the how.… See more details below

Overview

Let’s face it…content marketing is all the rage. Brands
around the world are spending (on average) over 25%
of their total marketing budget on content marketing.
There have been countless books and resources that have covered all aspects of content marketing
…from the why to the what to the where…but oddly enough, rarely the how. Not until now that
is. Managing Content Marketing shows you, in detail, how to manage content marketing within
your organization.

Product Details

ISBN-13:
9780983330707
Publisher:
CMI Books
Publication date:
10/03/2011
Series:
Managing Content Marketing Series
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
180
Sales rank:
853,915
File size:
2 MB

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >