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From the Publisher"a breath of fresh air". (Financial Times, Thursday 10th April 2008)
Not without occasional justification creative people are oftenregarded by their managers as a species of alien whose motivationsare impossible to fathom. And the non-conformity of thecreative temperament is famously difficult to accommodate instructured organizations.
The response of management theorists, unable to predict ormeasure the productivity of creative workers, has been to co-optthe pliable ones into management roles and to deny among the restof them the existence of any form of creative skill that cannot betaught to the uncreative majority.
Which is why, as Gordon Torr argues in this ground-breakingbook, two guys in a garage will continue to outperform majorcorporations in the desperate race for originality.
And the consequences go far beyond the woeful inability of bigcreative-sector companies to bring a steady stream of fresh ideasand innovations to the marketplace. At stake is the vitality ofpopular culture itself.
Passionate, polemical, yet eminently practical, ManagingCreative People is the essential guide to understanding how,when and where to get the best out of that most precious ofresources – the imagination of the talented individual.
I: THE CREATIVE INDIVIDUAL.
1. The Day the World Ran out of Ideas.
2. The Problem with Creative People.
3. Two Guys in a Garage.
4. 21st Century Snake-Oil.
5. The Biology of Inspiration.
6. The Creative Personality.
7. The Survival of the Weirdest.
8. Towards a Formula for Genius.
9. The Barbel and the Breadboard.
II: THE CREATIVE ORGANIZATION.
Introduction to Part II.
10. The Muse’s Ransom.
11. Poison in the Water-Cooler.
12. Podsnaps and Ponytails.
13. Structures and Strictures.
14. Place Matters.
15. The Road to Exit Five.
16. The Maze.
17. The Guardians of the Maze.
18. The New Patronage.
Further Reading List.