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Managing Creative People: Lessons in Leadership for the Ideas Economy [NOOK Book]

Overview

Not without occasional justification creative people are often regarded by their managers as a species of alien whose motivations are impossible to fathom.  And the non-conformity of the creative temperament is famously difficult to accommodate in structured organizations.

The response of management theorists, unable to predict or measure the productivity of creative workers, has been to co-opt the pliable ones into management roles and to deny among the rest of them the ...

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Managing Creative People: Lessons in Leadership for the Ideas Economy

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Overview

Not without occasional justification creative people are often regarded by their managers as a species of alien whose motivations are impossible to fathom.  And the non-conformity of the creative temperament is famously difficult to accommodate in structured organizations.

The response of management theorists, unable to predict or measure the productivity of creative workers, has been to co-opt the pliable ones into management roles and to deny among the rest of them the existence of any form of creative skill that cannot be taught to the uncreative majority.

Which is why, as Gordon Torr argues in this ground-breaking book, two guys in a garage will continue to outperform major corporations in the desperate race for originality.

And the consequences go far beyond the woeful inability of big creative-sector companies to bring a steady stream of fresh ideas and innovations to the marketplace. At stake is the vitality of popular culture itself.

Passionate, polemical, yet eminently practical, Managing Creative People is the essential guide to understanding how, when and where to get the best out of that most precious of resources – the imagination of the talented individual.

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Editorial Reviews

From the Publisher
"a breath of fresh air". (Financial Times, Thursday 10th April 2008)

 

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Product Details

  • ISBN-13: 9781119995319
  • Publisher: Wiley
  • Publication date: 1/19/2011
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 318
  • Product dimensions: 6.45 (w) x 9.29 (h) x 0.93 (d)
  • File size: 540 KB

Meet the Author

Artist, journalist and musician, Gordon Torr has lived and worked in South Africa, Mexico and the UK. He was Creative Director of one of the world’s biggest advertising agencies before launching his consultancy, The Unfactory, which specialises in the organization and management of creative sector companies.

www.gordontorr.com

Cover design by Dennis Field

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Table of Contents

Preface.

Acknowledgements. 

I: THE CREATIVE INDIVIDUAL.

1. The Day the World Ran out of Ideas.

2. The Problem with Creative People.

3. Two Guys in a Garage.

4. 21st Century Snake-Oil.

5. The Biology of Inspiration.

6. The Creative Personality.

7. The Survival of the Weirdest.

8. Towards a Formula for Genius.

9. The Barbel and the Breadboard.

II: THE CREATIVE ORGANIZATION.

Introduction to Part II.

10. The Muse’s Ransom.

11. Poison in the Water-Cooler.

12. Podsnaps and Ponytails.

13. Structures and Strictures.

14. Place Matters.

15. The Road to Exit Five.

16. The Maze.

17. The Guardians of the Maze.

18. The New Patronage.

Bibliography.

Further Reading List.

Index.

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