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From the Publisher"a breath of fresh air". (Financial Times, Thursday 10th April 2008)
The response of management theorists, unable to predict or measure the productivity of creative workers, has been to co-opt the pliable ones into management roles and to deny among the rest of them the ...
The response of management theorists, unable to predict or measure the productivity of creative workers, has been to co-opt the pliable ones into management roles and to deny among the rest of them the existence of any form of creative skill that cannot be taught to the uncreative majority.
Which is why, as Gordon Torr argues in this ground-breaking book, two guys in a garage will continue to outperform major corporations in the desperate race for originality.
And the consequences go far beyond the woeful inability of big creative-sector companies to bring a steady stream of fresh ideas and innovations to the marketplace. At stake is the vitality of popular culture itself.
Passionate, polemical, yet eminently practical, Managing Creative People is the essential guide to understanding how, when and where to get the best out of that most precious of resources – the imagination of the talented individual.
I: THE CREATIVE INDIVIDUAL.
1. The Day the World Ran out of Ideas.
2. The Problem with Creative People.
3. Two Guys in a Garage.
4. 21st Century Snake-Oil.
5. The Biology of Inspiration.
6. The Creative Personality.
7. The Survival of the Weirdest.
8. Towards a Formula for Genius.
9. The Barbel and the Breadboard.
II: THE CREATIVE ORGANIZATION.
Introduction to Part II.
10. The Muse’s Ransom.
11. Poison in the Water-Cooler.
12. Podsnaps and Ponytails.
13. Structures and Strictures.
14. Place Matters.
15. The Road to Exit Five.
16. The Maze.
17. The Guardians of the Maze.
18. The New Patronage.
Further Reading List.