Managing Creativity and Innovation (Harvard Business Essentials Series)by Harvard Business School Press
Pub. Date: 06/05/2003
Publisher: Harvard Business Review Press
Packed with practical information designed for business readers and managers at all levels, this essential volume offers insights on managing creativity in groups, developing creative conflict, and using technology to help foster innovation. See more details below
Packed with practical information designed for business readers and managers at all levels, this essential volume offers insights on managing creativity in groups, developing creative conflict, and using technology to help foster innovation.
Table of Contents
|1||Types of Innovation: Several Types on Many Fronts||1|
|2||The S-Curve: A Concept and Its Lessons||13|
|3||Idea Generation: Opening the Genie's Bottle||27|
|4||Recognizing Opportunities: Don't Let the Good Ones Slip By||51|
|5||Moving Innovation to Market: Will It Fly?||61|
|6||Creativity and Creative Groups: Two Keys to Innovation||79|
|7||Enhancing Creativity: Enriching the Organization and Workplace||99|
|8||What Leaders Must Do: Making a Difference||115|
|App. A||The Time Value of Money||131|
|App. B||Useful Implementation Tools||147|
|For Further Reading||163|
|About the Subject Adviser||173|
|About the Writer||174|
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Most Helpful Customer Reviews
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Great piece of work that combined well with other texts for the course. Highly recommend.
This book is useful even though, in itself, it¿s not all that innovative. In fact, if you have consciously been working on innovation, you¿ll find little or nothing new in it. However, it is an exceptionally clear compilation of the established ways to enhance creativity, guide innovation and manage your organization to support both. It does a great job of demystifying these often confusing concepts, and of making full use of diagrams, charts and capsule explanations. Its strengths are also its weaknesses: The brevity means some complex concepts are only sketchy. We therefore recommend this book to novices or methodical innovators ¿ to the first as a guidebook and to the second as a reference.