Managing Creativity: The Dynamics of Work and Organization

Overview

"The creative industries are a growing economic as well as cultural force. This book investigates their organizational dynamics and shows how companies structure their work processes to incorporate creative employees' needs for autonomy while at the same time controlling and coordinating their output. Research in television and radio broadcasting, publishing, advertising, the recorded music industry and the performing arts is used to show the variety of ways in which organizations respond to the creative imperative. The authors help to answer a
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Overview

"The creative industries are a growing economic as well as cultural force. This book investigates their organizational dynamics and shows how companies structure their work processes to incorporate creative employees' needs for autonomy while at the same time controlling and coordinating their output. Research in television and radio broadcasting, publishing, advertising, the recorded music industry and the performing arts is used to show the variety of ways in which organizations respond to the creative imperative. The authors help to answer a larger question which has been neglected in theories of management and organizational behaviour, namely: what should replace the management principles and practices inherited from industrial society in the types of organization which predominate in post-industrial society? The arguments and evidence are made accessible to a multidisciplinary audience of students and researchers with an interest in the study of organizations as well as to managers in the creative industries."--BOOK JACKET.
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Product Details

  • ISBN-13: 9780335206933
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 12/1/2000
  • Pages: 194
  • Product dimensions: 8.50 (w) x 5.50 (h) x 0.41 (d)

Table of Contents

Preface
1 Managing the Creative Process 1
2 The Creative Industries 23
3 The Organization of Creative Work 51
4 Managing Creative Organizational Cultures 78
5 Trends in Creative Organizations 104
6 Creative Employees: Their Attitudes and Values 129
7 The Creative Challenge 150
App.: Research methods 170
References 173
Index 179
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