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Managing Customers Through Economic Cycles
     

Managing Customers Through Economic Cycles

by John McKean
 

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Whether you are a global Fortune 500 organization or a small business Managing Customers Through Economic Cycles shows you how to optimize your business's sales and marketing approaches specific to survive and thrive in each economic cycle and transition.

Overview

Whether you are a global Fortune 500 organization or a small business Managing Customers Through Economic Cycles shows you how to optimize your business's sales and marketing approaches specific to survive and thrive in each economic cycle and transition.

Product Details

ISBN-13:
9780470686201
Publisher:
Wiley
Publication date:
03/29/2010
Pages:
264
Product dimensions:
6.10(w) x 9.00(h) x 0.60(d)

Meet the Author

JOHN MCKEAN is the Executive Director of the Center for Information Based Competition, which provides thought-leadership and practitioner-level guidance to help businesses advance to a mastery level of customer information, interactions, and communities ranging from human-to-human to social media/mobile conversations – both as rational consumers and high-order intuitive people. He is frequently called on by the world’s leading businesses to inspire new levels of customer awareness and effectiveness through fact-based insights and a passion for customer excellence. John McKean’s real world customer work is balanced with the academic rigors of guest lecturing at MIT Sloan Graduate School and postgraduate work at Harvard University.

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