Managing Data Mining: Advice from Experts

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Overview

A collection of leading business applications in the data mining and multivariate modeling spectrum, this book contains the thoughts of experts in the field at leading U.S. corporations. Provided are insights on the importance that quantitative modeling provides in helping organizations manage risk, increase productivity, and drive profits in the markets in which they operate. In addition, the expert contributors comment on other important aspects that are involved in the utilization of data mining and multivariate modeling, including data collection, cleansing, and general organization. Also addressed are complementary business applications across industry sectors.

Author Biography: ...

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More About This Book

Overview

A collection of leading business applications in the data mining and multivariate modeling spectrum, this book contains the thoughts of experts in the field at leading U.S. corporations. Provided are insights on the importance that quantitative modeling provides in helping organizations manage risk, increase productivity, and drive profits in the markets in which they operate. In addition, the expert contributors comment on other important aspects that are involved in the utilization of data mining and multivariate modeling, including data collection, cleansing, and general organization. Also addressed are complementary business applications across industry sectors.

Author Biography: Stephan Kudyba (PhD) is president and founder of Null Sigma Inc., a consulting company that concentrates on enhancing corporate operational efficiency through the utilization of data mining, business intelligence and knowledge management initiatives. He is also a faculty member in the school of management at New Jersey Institute of Technology and has authored the books “Data Mining and Business Intelligence: A Guide to Productivity” and “IT, Corporate Productivity and the New Economy.

Editorial Reviews

Randy Collica
"This book describes real business examples of how data mining was utilized to solve problems that needed attention."
—Hewlett-Packard Co., USA
More Reviews (1) Fewer Reviews
From The Critics
"The book covers a wide range of industries, thus giving the reader exposure to the uses of Data Mining in retail, service, and manufacturing industries both to control cost and to increase sales. The specific examples of problems solved are especially helpful."
—Systems manager, Bristol-Myers Squibb Company, USA.

Product Details

  • ISBN-13: 9781591402435
  • Publisher: IGI Global
  • Publication date: 4/28/2004
  • Pages: 250
  • Series: IT Solutions Ser.
  • Product dimensions: 6.00 (w) x 9.10 (h) x 0.90 (d)

Table of Contents

Foreword
Ch. I Introduction : data mining and the world of commerce : a background of data mining, business intelligence and business process management 1
Ch. II Data mining and the banking sector : managing risk in lending and credit card activities 18
Ch. III Credit scoring and risk management for small business lending 41
Ch. IV The utilization of business intelligence and data mining in the insurance marketplace 83
Ch. V Sales force management in the consumer products industry 110
Ch. VI The healthcare cost dilemma : what health insurance companies can do to mitigate unsustainable premium increases 124
Ch. VII The application of data mining techniques in health plan population management : a disease management approach 146
Ch. VIII Toiling in the media data mines 167
Ch. IX Audience measurement applications for online advertising and e-commerce 190
Ch. X Taking a close look at the evolving utilities industry : factors that drive volatility and methods to help manage it 234
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