Managing Electronic Media: Making, Marketing, and Moving Digital Content

by Joan Van Tassel

Overview

This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address new issues that their predecessors never faced, from the threats of professional piracy and casual copying of digital media products, to global networks, on-demand consumption, and changing business models. The book explains the new new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management. The chapters logically unfold the ways that managers are evolving their practices to make content, market it, and deliver it to consumers in a competitive, global digital marketplace. In addition to media companies, this book covers management processes that extend to all content-producing organizations, because today's students are as likely to produce high-quality video and Web video for ABC Computer Sales as they are for the ABC Entertainment Television Network.

Product Details

ISBN-13:	9781136031618
Publisher:	Taylor & Francis
Publication date:	09/10/2012
Sold by:	Barnes & Noble
Format:	eBook
Pages:	424
File size:	37 MB
Note:	This product may take a few minutes to download.

About the Author

Joan Van Tassel, Ph.D., is an Associate Professor at National University. She was an award-winning television producer for ten years, wrote on technology and technology management for The Hollywood Reporter, and consulted with major companies on content management projects and digital rights management. She is the author of five books on the business of media content in the networked environment. Her book, Digital TV Over Broadband (Focal Press), received the 2001 Cable Center Book Award from the National Cable Center and Museum.

Table of Contents

CREATIVE INDUSTRIES AND CONTENT-PRODUCING ORGANIZATIONS; Media Industries; Media Organizations; MANAGEMENT AND LEADERSHIP IN MEDIA ORGANIZATIONS; Management and Leadership; Managing Human Resources; Financial Management; MANAGING CONTENT PRODUCTION, ACQUISITION, AND AGGREGATION; Programming, Audience Analysis, and Planning; Preproduction, Production, and Post-Production; Program Acquisition and Aggregation; MONETIZING CONTENT; Packaging, Repackaging and Marketing Content; Selling and Promoting Content; Distributing Content; The Changing Content Value Chain; Business Models; FACING THE FUTURE; Ethical Management in Competitive Industries; Legal and Regulatory Issues; The challenge of Changing Technology