Managing Enterprise Content: A Unified Content Strategy

by Ann Rockley, Charles Cooper

Overview

Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive —responding to the device, their location, their situation, and their personalized needs.

Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy—a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device.

This up-to-date new edition of Managing Enterprise Content helps you:

• Determine business requirements

• Build your vision

• Design content that adapts to any device

• Develop content models, metadata, and workflow

• Put content governance in place

• Adapt to new and changed roles

• Identify tools requirements

With this book you’ll learn to design adaptable content that frees you from the tyranny of an ever increasing array of devices.

Product Details

ISBN-13:	9780321815361
Publisher:	Pearson Education
Publication date:	02/16/2012
Series:	Voices That Matter
Pages:	384
Product dimensions:	7.00(w) x 8.90(h) x 1.00(d)

About the Author

Ann Rockley, President of The Rockley Group, Inc. has an international reputation for developing XML-based content strategies. She has been instrumental in establishing the field in eContent, content reuse, intelligent content strategies for multi-platform delivery, eBooks, and content management best practices.

Charles Cooper, Vice President of The Rockley Group, Inc., has over 20 years of experience in quality assurance and over 15 years of experience in eContent, user experience, taxonomy, workflow design, composition, and digital publishing. He teaches, facilitates modeling sessions and develops taxonomy and workflow strategies.

Table of Contents

• Section 1: The basis of a unified content strategy
• Chapter 1: Content: The lifebood of an organization
• Chapter 2: Intelligent content
• Section 2: Where does a unified content strategy fit
• Chapter 3: Enterprise content: Web and beyond
• Chapter 4: Publishing
• Chapter 5: Product content
• Chapter 6: Learning materials
• Section 3: Performing a substantive audit: Determining business requirements
• Chapter 7: What does your customer really need?
• Chapter 8: Where does it really hurt?
• Chapter 9: Analyzing the content lifecycle
• Chapter 10: Performing a content audit
• Chapter 11: Envisioning your unified content strategy and lifecycle
• Section 4: Developing a unified content strategy
• Chapter 12: Content modeling: Adaptive content design
• Chapter 13: Reuse strategy
• Chapter 14 Designing workflow
• Chapter 15 Designing metadata
• Chapter 16: It's all about the content
• Chapter 17 Change management and governance
• Section 5: Supporting your unified content strategy
• Chapter 18: Changing roles
• Chapter 19: The role of XML
• Chapter 20: The role of content management
• Section 6 Resources
• Glossary
• Bibliography
• A: Checklist for implementing a unified content strategy
• Index
  
  

Editorial Reviews

The Barnes & Noble Review
“Content” is the lifeblood of business. Today’s companies generate staggeringly large amounts of content -- and not just on the Web and intranets. Managing Enterprise Content is about getting your arms around all that content, reusing it more effectively, driving out cost -- and driving more business value from every word your people write.

Finally, here's a discussion of content management that doesn’t require years of SGML experience writing zillion-page manuals for Boeing! This book has been carefully crafted for multiple audiences: content managers seeking to define and implement unified content strategies, information architects working in any media, authors looking for practical advice on more effective writing and collaboration, and decision makers hoping to realistically assess the ROI of content management.

You’ll learn how to plan (and compare your options for) content reuse -- and when reuse simply isn’t practical. And you’ll discover how to perform an enterprise-wide content audit, identify the “pain points” you need to address first, and break down the “silos” of separate content development that may be your biggest obstacle.

Ann Rockley and her colleagues cover information modeling, workflow, XML, tools, delivery systems -- and especially the difficult cultural and technical transition to unified content management. There’s plenty of experience behind these recommendations. Whether you’re a global enterprise trying to regain control over content, or a smaller company trying to squeeze more value out of every data sheet, this book is indispensable. Bill Camarda

Bill Camarda is a consultant, writer, and web/multimedia content developer. His 15 books include Special Edition Using Word 2000 and Upgrading & Fixing Networks For Dummies®, Second Edition.