“Content” is the lifeblood of business. Today’s companies generate staggeringly large amounts of content -- and not just on the Web and intranets. Managing Enterprise Content is about getting your arms around all that content, reusing it more effectively, driving out cost -- and driving more business value from every word your people write.
Finally, here's a discussion of content management that doesn’t require years of SGML experience writing zillion-page manuals for Boeing! This book has been carefully crafted for multiple audiences: content managers seeking to define and implement unified content strategies, information architects working in any media, authors looking for practical advice on more effective writing and collaboration, and decision makers hoping to realistically assess the ROI of content management.
You’ll learn how to plan (and compare your options for) content reuse -- and when reuse simply isn’t practical. And you’ll discover how to perform an enterprise-wide content audit, identify the “pain points” you need to address first, and break down the “silos” of separate content development that may be your biggest obstacle.
Ann Rockley and her colleagues cover information modeling, workflow, XML, tools, delivery systems -- and especially the difficult cultural and technical transition to unified content management. There’s plenty of experience behind these recommendations. Whether you’re a global enterprise trying to regain control over content, or a smaller company trying to squeeze more value out of every data sheet, this book is indispensable. Bill Camarda
Bill Camarda is a consultant, writer, and web/multimedia content developer. His 15 books include Special Edition Using Word 2000 and Upgrading & Fixing Networks For Dummies®, Second Edition.