Managing Frontiers in Competitive Intelligence / Edition 1

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For specialists and nonspecialists alike, this perceptive selection of the newest and up and coming tools and techniques of competitive intelligence, offering a well balanced combination of theory and practice. It shows how advances in computers and technology have accelerated progress in CI management, and the ways in which CI has affected (and been affected by) all major business functions and processes. It explores applications to organizations of various sizes and types, in both the public and private sectors. Editors Fleisher and Blenkhorn link leading-edge research in CI to advances in current practice, and balance pragmatic against conceptual concerns. Analysts, strategists and organizational decision makers at higher levels will find the book especially valuable, as they seek to make sense of the business environment and assess their organizations' evolving, dynamic places in it.

The pace of change in today's global, competitive economy is greater than at any time in recorded history. Thus, as never before, companies need better tools for business and competitive analysis. The book surveys applications of CI that are critical to business processes, such as mergers and acquisitions, and to evolving industries, such as biotechnology. They focus on how push and pull Internet technologies affect data gathering and analysis and how CI can be managerially assessed using multiple evaluative approaches, unavailable until now in the public domain. They then turn to the future, and lay out some startling yet plausible viewpoints on what the next frontiers of competitive intelligence will be and how organizations can and must ready themselves for them.

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Editorial Reviews

Competitive intelligence is the process by which organizations gather public information about competitors and the marketing environment, and apply it to their business planning. This collection of 24 papers reviews the current tools and techniques employed in competitive intelligence, and explores their application to organizations of various sizes and types in both the public and private sectors. The topics include reducing vulnerability through counterintelligence, using the Internet for gathering competitive intelligence, applying competitive intelligence to mergers and acquisitions, and potential applications in the biotechnology and service industries. Annotation c. Book News, Inc., Portland, OR (
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Product Details

  • ISBN-13: 9781567203844
  • Publisher: Greenwood Publishing Group, Incorporated
  • Publication date: 11/30/2000
  • Edition number: 1
  • Pages: 328
  • Lexile: 1320L (what's this?)
  • Product dimensions: 6.40 (w) x 9.30 (h) x 1.20 (d)

Meet the Author

CRAIG S. FLEISHER is Dean of the Faculty of Business, University of New Brunswick-Saint John, Canada.

DAVID L. BLENKHORN is Professor of Marketing in the School of Business and Economics, Wilfrid Laurier University, Canada.

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Table of Contents

1 An Introduction to the Management and Practice of Competitive Intelligence (CI) 3
2 Competitive Intelligence and Strategic Decision-Making at the Chief Executive Officer (CEO) Level 19
3 Reducing Vulnerability Through Counterintelligence 29
4 The Use of Counterintelligence, Security, and Countermeasures 40
5 Overview of Best Practices in Competitive Intelligence 51
6 Using the Internet for Gathering Competitive Intelligence 61
7 Analysis in Competitive Intelligence: Process, Progress, and Pitfalls 77
8 A Toolbox for Communicating Competitive Intelligence via the Internet 90
9 Using a Marketing Framework to Communicate Competitive Intelligence Results 100
10 Effective Approaches to Assessing Competitive Intelligence Performance 110
11 Competitive Intelligence and the Management Accountant 125
12 Using Competitive Technical Intelligence Techniques to Complement Research-and-Development Processes 136
13 Applying Competitive Intelligence to Mergers and Acquisitions 149
14 New Product Development and Competitive Intelligence 159
15 The Need for Business Intelligence Tools to Provide Business Intelligence Solutions 173
16 Identifying Competitive Intelligence Priorities in Biotechnology 187
17 Making Competitive Intelligence Work for the Small Business 200
18 Re-Designing the Competitive Intelligence Capability within a Financial Institution 210
19 Competitive Intelligence in Service Industries 222
20 Information Technology: Enabling Competitive Intelligence Adoption in Small-to-Medium Enterprises 238
21 Corporate Community Culture and Counterintelligence 251
22 Understanding the Ethical Aspects of Competitive Intelligence 264
23 Competitive Intelligence and Organizational Change 274
24 The Future of Competitive Intelligence 284
Selected Bibliography 297
Index 305
About the Editors and Contributors 311
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