Managing Global Business Strategies

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Overview

Aimed at key decision makers and those responsible for global strategy, this book is about changing markets and the complexity of undertaking business in a fast paced technological and knowledge based age in a dynamic and strategic context. Trends show a renaissance in entrepreneurial activity that is fuelling innovation particularly in the so called BRIC nations of Brazil, Russia, China and India. For example, both China and India have benefited immensely from Foreign Direct Investment (FDI) and as a direct consequence both nation states are reshaping the way global business is conducted and the way investment decisions are made. Evidence would suggest that Europe and the United States are more dependent on the BRIC trading nations for earnings and profits. Geographical distance is no longer a barrier between nations; however, the challenges of ethnic diversity in domestic markets are multiplied by the difficulties of delivering goods and services into global markets with different cultures and languages. This book examines the issues associated with undertaking global business in complex and knowledge related markets.

  • Written by highly knowledgeable and well-respected practitioners and academics in their field
  • Provides practical insight and realistic answers to global and strategic problems
  • Progressive constructs of trends and thoughts to take the reader from the current paradigm to the broader yet application-specific view of global business
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Editorial Reviews

From the Publisher
…a great, short introduction to the rules and aspects of growing business globally., Learned Publishing
…clearly fluent in business, the authors brilliantly explain complex theories succinctly., Learned Publishing
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Product Details

Meet the Author

John McManus PhD is based at the University of Lincoln (UK).

Prior to becoming an academic, Dr McManus worked within the global software industry. Dr Don White is Dean of Faculty Business and Law, University of Lincoln. Dr White has lectured extensively, on management information systems and has acted as a consultant to the National Health Service (HNS).

Neil Botten is Principal Lecturer, Strategic Management at Westminster Business School. He is the author/co-author of several highly successful textbooks.

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Table of Contents


Emergent global and international business strategies - Emergent strategy: rethinking the paradigm - Business models and management metaphors - Recursive causality in strategic management - Creative approaches to innovative business strategies - Emergent innovation and strategic transfer mechanisms - Key chapter messages - Notes 
 
Managing the strategic process in a global and international business environment - Determining the strategic process - Determining strategic formulation and dynamics - Determining strategic choice (entry and exit strategies) - Translating strategy into action - Key chapter messages - Notes 
 
Case study: China, India and Russia – a strategic and market perspective within the global software industry - Introduction - Market segmentation - Competitive scope - Strategies and interrelationships - The software industry: a Chinese perspective - The software industry: an Indian perspective - Russia’s software industry - Conclusions: some implications for the industry - Acknowledgements - Notes 
 
Case study: evaluating the commercial aerospace industry of the BRIC nations - Introduction - The global aerospace industry - Brazil’s aerospace industry - Russia’s aerospace industry - India’s aerospace industry - China’s aerospace industry - Conclusion - Note 
 
Conclusion
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