Managing Global Business Strategies: A Twenty-First-Century Perspective

Overview


Aimed at key decision makers and those responsible for global strategy, Managing Global Business Strategies is about changing markets and the complexity of undertaking business in a fast paced technological and knowledge based age in a dynamic and strategic context. Trends show a renaissance in entrepreneurial activity that is fuelling innovation particularly in the so called BRIC nations of Brazil, Russia, China and India. For example, both China and India have benefited immensely from Foreign Direct ...
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Overview


Aimed at key decision makers and those responsible for global strategy, Managing Global Business Strategies is about changing markets and the complexity of undertaking business in a fast paced technological and knowledge based age in a dynamic and strategic context. Trends show a renaissance in entrepreneurial activity that is fuelling innovation particularly in the so called BRIC nations of Brazil, Russia, China and India. For example, both China and India have benefited immensely from Foreign Direct Investment (FDI) and as a direct consequence both nation states are reshaping the way global business is conducted and the way investment decisions are made. Evidence would suggest that Europe and the United States are more dependent on the BRIC trading nations for earnings and profits. Geographical distance is no longer a barrier between nations; however, the challenges of ethnic diversity in domestic markets are multiplied by the difficulties of delivering goods and services into global markets with different cultures and languages. This book examines the issues associated with undertaking global business in complex and knowledge related markets.
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Editorial Reviews

From the Publisher

a great, short introduction to the rules and aspects of growing business globally... clearly fluent in business, the authors brilliantly explain complex theories succinctly 
Learned Publishing
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Product Details

  • ISBN-13: 9780857091963
  • Publisher: Woodhead Publishing, Limited
  • Publication date: 8/28/2008
  • Pages: 246
  • Product dimensions: 6.10 (w) x 9.10 (h) x 0.70 (d)

Meet the Author


Dr John McManus is Rushmore Professor in Management Sciences (USA) and Senior Research Fellow at the University of Lincoln (UK). He is the author of several business software and strategy related text books. Prior to becoming an academic, Dr McManus worked within the global software industry. 

Dr Don White is Dean of Faculty Business and Law, University of Lincoln. Dr White has lectured extensively, on management information systems and has acted as a consultant to the National Health Service (HNS). 

Neil Botten is Principal Lecturer, Strategic Management at Westminster Business School. He is the author/co-author of several highly successful textbooks.

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Table of Contents


The rapid change in international and global business - Globalisation of management - Globalisation of international business - Global capital and capital markets - Foreign direct investment and economic integration - Multinational enterprises and global enterprises - Global and intra-corporate entrepreneurship - Key chapter messages - Notes 

The market and competitive forces that shape international and global business - Globalisation of markets - Global expansion of world trade - Market opportunities for firms operating within the OECD - Global and international service markets - Policy, regulation, consumers and the market - Innovation and diffusion - Key chapter messages - Notes 

The socio-cultural forces that shape international and global business - Global interaction of cultures and economic systems - Cultural cross-national differences - Socio-cultural foundations and implications of current - strategic thinking - Inherent capabilities within the socio-technical - dimension of international management - Overseeing cultural diversity - Key chapter messages - Note 

The forces that shape strategic effectiveness in global markets - Determining global, national and strategic aspirations - Determining global strategic forces and behaviour - Determining global success factors within a firm - Determining strategic success and failure within firms - Key chapter messages - Notes 

Emergent global and international business strategies - Emergent strategy: rethinking the paradigm - Business models and management metaphors - Recursive causality in strategic management - Creative approaches to innovative business strategies - Emergent innovation and strategic transfer mechanisms - Key chapter messages - Notes 

Managing the strategic process in a global and international business environment - Determining the strategic process - Determining strategic formulation and dynamics - Determining strategic choice (entry and exit strategies) - Translating strategy into action - Key chapter messages - Notes 

Case study: China, India and Russia – a strategic and market perspective within the global software industry - Introduction - Market segmentation - Competitive scope - Strategies and interrelationships - The software industry: a Chinese perspective - The software industry: an Indian perspective - Russia’s software industry - Conclusions: some implications for the industry - Acknowledgements - Notes 

Case study: evaluating the commercial aerospace industry of the BRIC nations - Introduction - The global aerospace industry - Brazil’s aerospace industry - Russia’s aerospace industry - India’s aerospace industry - China’s aerospace industry - Conclusion - Note 

Conclusion

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