Managing Global Innovation: Frameworks for Integrating Capabilities around the World

by Yves L. Doz, Keeley Wilson

Overview

The key to bridging your global innovation gap

In today’s global economy, it would be short-sighted to rely solely on local resources for new-product innovations. Instead, knowledge and activity critical to innovation most likely lie outside your company’s home territories—sometimes far outside. And this distance makes it harder than ever to obtain and integrate these resources, eating away at your competitive edge.

How to tackle this challenge? In Managing Global Innovation, INSEAD’s Yves L. Doz and Keeley Wilson show you how to build and leverage a global innovation network. Drawing on extensive research and real-life company examples, they walk you through a set of practical frameworks for acquiring and integrating innovation-critical knowledge from multiple sources. You’ll learn to optimize your innovation footprint, improve communication and receptivity, and enhance collaboration in order to succeed on a global scale.

Based on in-depth research within more than three dozen corporations—including Citibank, Essilor, GE, GlaxoSmithKline, HP Labs, HP Singapore, Nokia, Novartis, Shiseido, Siemens, Snecma, Synopsys, and Xerox—this book bridges theory and practice.

Managing Global Innovation gives you the tools to harness critical expertise from around the globe—and channel it into your innovation programs.

Product Details

ISBN-13:	9781422187555
Publisher:	Harvard Business Review Press
Publication date:	10/30/2012
Sold by:	Barnes & Noble
Format:	eBook
Pages:	256
File size:	2 MB

About the Author

Yves L. Doz is the Solvay Chaired Professor of Technological Innovation at INSEAD. He is the coauthor, with Jose Santos and Peter Williamson, of From Global to Metanational: How Companies Win in the Knowledge Economy. Keeley Wilson is a senior research fellow at INSEAD.

Table of Contents

249

xi

xv

xxi

Part I Managing Global Innovation: The Challenge

1 The Innovation Challenge 3

Part II Optimizing the Innovation Footprint

2 The Optimized Footprint 25

3 How a Site Creates Value and Why the Size of the Network Matters 55

Part III Optimizing Communication and Receptivity: Integrating the Network

4 The Barriers to Integration 93

5 Improving Receptivity and Communication 107

Part IV Optimizing Collaboration: Succeeding Globally

6 Organizing for Global Innovation Projects 139

7 Collaborative Innovation 171

8 Globally Integrated Innovation 201

Appendix 1 The Nature of Innovation Is Changing 211

Appendix 2 Knowledge Is Increasingly Dispersed 219

Notes 227

Index 233

Editorial Reviews

“Managing Global Innovation is an interesting read on a topic of importance to many managers today.” — Research-Technology Management

“So you want to build a Global Innovation Network? ... Doz and Wilson examine the subject in detail in their new book. Their conclusion? Collaborating with partners is already becoming a common feature of innovation and in many instances it is the only way of accessing the required knowledge.” — Acumen - South Africa

ADVANCE PRAISE for Managing Global Innovation:

Gary Hamel, Professor, London Business School; Director, Management Lab—
“Managers looking to get the most out of their global innovation resources need look no further. Managing Global Innovation provides practical tools backed by great examples of how companies can create competitive advantage by accessing and integrating knowledge from even the most far-flung places.”

Matti Alahuhta, President and CEO, KONE Corporation—
“Innovation has become the key factor for companies in creating value in a global competition. Yves L. Doz and Keeley Wilson paint an impressive holistic—and simultaneously deep—picture to help companies get the enablers for innovation in place.”

John Cantwell, Professor of International Business, Rutgers University—
“This book makes two vital contributions to our understanding of global innovation networks. First, it explains how managers can build such networks. Second, it shows how projects consisting of various in-house and partner activities can be globally integrated and managed.”

Andrea Cuomo, Senior Executive Vice President, STMicroelectronics—
“The authors present a thorough and exhaustive analysis of the challenges facing corporate innovation in today’s fast-changing, globalized world. They provide practical guidelines to companies willing to undertake this competitive challenge. A long-needed compass to navigate today’s stormy waters.”

Franz B. Humer, Chairman, Roche Holding—
“Every leader has to decide how to manage innovation while also creating an environment that allows innovation to flourish. This book is an enormous contribution to the discussion.”

From the Publisher