Managing Green Issues (Revised and Updated Second Edition) / Edition 2
  • Managing Green Issues (Revised and Updated Second Edition) / Edition 2
  • Managing Green Issues (Revised and Updated Second Edition) / Edition 2

Managing Green Issues (Revised and Updated Second Edition) / Edition 2

4.0 1
by Tom Curtin
     
 

ISBN-10: 023050003X

ISBN-13: 9780230500037

Pub. Date: 12/12/2006

Publisher: Palgrave Macmillan

The management of environmental or green issues has become a key concern for many companies. Green issues have an enormous influence how an organization is seen and how its reputation is judged, and consequentially it has huge implications for the organization's success, brand values and the sales decisions of consumers towards its products. This revised and

…  See more details below

Overview

The management of environmental or green issues has become a key concern for many companies. Green issues have an enormous influence how an organization is seen and how its reputation is judged, and consequentially it has huge implications for the organization's success, brand values and the sales decisions of consumers towards its products. This revised and updated book contains much practical advice, with engaging case studies, and will guide the modern organization on how to channel environmental issues to gain competitive advantage.

For more information visit the website at www.greenissues.com

Product Details

ISBN-13:
9780230500037
Publisher:
Palgrave Macmillan
Publication date:
12/12/2006
Edition description:
Second Edition
Pages:
224
Product dimensions:
6.00(w) x 9.00(h) x 0.56(d)

Table of Contents

PART 1: GREEN ISSUES
• The Rise of Environmental Consciousness
• The Impact of Green Issues on Organisations
• PART 2: THE CONTEXT OF GREEN ISSUES
• The Greening of Modern Democracies
• Stakeholders: Some Real Definitions
• The Role of the Media
• PART 3: PRACTICAL MANAGEMENT OF GREEN ISSUES
• Research Comes First
• Communications Mechanisms
• Who to Communicate With
• Third Party Advocacy
• Green Credentials Help in a Crisis
• PART 4: THE FUTURE
• Evaluation of Green Communications
• Green Issues and Marketing
• The Future of Green Issues Communication

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >

Managing Green Issues 4 out of 5 based on 0 ratings. 1 reviews.
Guest More than 1 year ago
The new, environmentally conscious marketplace rewards sincerity and ethical behavior, so these days companies must become authentically socially responsible. They must also publicize their positive contributions. Tom Curtin outlines a strategy for communicating to the public about green issues, providing sensible guidelines for analyzing your business and preparing for potential eco-crises. Curtin is an environmental skeptic. He doesn¿t believe in global warming and he considers green organizations to be gathering places for hysterics. He doesn¿t seem to be aware that preserving the environment is a major concern for people around the world it¿s not just a hobby for tree huggers in the West. Still, you¿ll have to agree with him that the best defense is a good offense. His suggestions can help you handle potentially volatile ecological problems with competence. getAbstract recommends this book to corporate communicators who want to be prepared to respond to environmental advocates.