Managing Green Issues (Revised and Updated Second Edition) / Edition 2

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Overview

The management of environmental or green issues has become a key concern for many companies. Green issues have an enormous influence how an organization is seen and how its reputation is judged, and consequentially it has huge implications for the organization's success, brand values and the sales decisions of consumers towards its products. This revised and updated book contains much practical advice, with engaging case studies, and will guide the modern organization on how to channel environmental issues to gain competitive advantage.

For more information visit the website at www.greenissues.com

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Editorial Reviews

Booknews
The management of environmental issues<-->from the construction of a new building to agricultural practices to the disposal of waste materials<-->has become a key concern for many companies. Green issues, in influencing how an organization is viewed, may have huge implications for a company's reputation and brand values, and for whether consumers choose to buy its products. This guide shows companies practical techniques for channeling environmental issues to gain competitive advantage. The author is a UK consultant in green management issues who previously worked in public relations and corporate communications. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780230500037
  • Publisher: Palgrave Macmillan
  • Publication date: 12/12/2006
  • Edition description: Second Edition
  • Edition number: 2
  • Pages: 224
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.56 (d)

Meet the Author

TOM CURTIN has worked for a number of companies in Public Relations and Corporate Communications. He now runs his own consultancy company, Green Issues, which specializes in the management of green issues, and he is a freelance business writer and jourbanalist. He is a visiting professor at the International Institute for Management Development (IMD) in Switzerland. Tom has also lectured on Public Relations at the Universities of Bourbanemouth and Brighton.

For more information visit the website at www.greenissues.com

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Table of Contents

PART 1: GREEN ISSUES
• The Rise of Environmental Consciousness
• The Impact of Green Issues on Organisations
• PART 2: THE CONTEXT OF GREEN ISSUES
• The Greening of Modern Democracies
• Stakeholders: Some Real Definitions
• The Role of the Media
• PART 3: PRACTICAL MANAGEMENT OF GREEN ISSUES
• Research Comes First
• Communications Mechanisms
• Who to Communicate With
• Third Party Advocacy
• Green Credentials Help in a Crisis
• PART 4: THE FUTURE
• Evaluation of Green Communications
• Green Issues and Marketing
• The Future of Green Issues Communication

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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted March 6, 2008

    Public relations advice for environmental polluters

    The new, environmentally conscious marketplace rewards sincerity and ethical behavior, so these days companies must become authentically socially responsible. They must also publicize their positive contributions. Tom Curtin outlines a strategy for communicating to the public about green issues, providing sensible guidelines for analyzing your business and preparing for potential eco-crises. Curtin is an environmental skeptic. He doesn¿t believe in global warming and he considers green organizations to be gathering places for hysterics. He doesn¿t seem to be aware that preserving the environment is a major concern for people around the world it¿s not just a hobby for tree huggers in the West. Still, you¿ll have to agree with him that the best defense is a good offense. His suggestions can help you handle potentially volatile ecological problems with competence. getAbstract recommends this book to corporate communicators who want to be prepared to respond to environmental advocates.

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