Managing Health Programs and Projects / Edition 1 by Beaufort B. Longest Jr. | 2901118076537 | Paperback | Barnes & Noble
Managing Health Programs and Projects / Edition 1

Managing Health Programs and Projects / Edition 1

by Beaufort B. Longest
     
 

ISBN-10: 1118076532

ISBN-13: 2901118076537

Pub. Date: 01/25/2011

Publisher: Wiley

Longest (health policy and management, University of Pittsburgh) defines the work of managers in health programs and projects. The book is structured around core project management activities, such as strategizing, designing, and leading, and facilitative activities, such as decision making, communicating, and marketing. Program planning, budgeting, and staffing

Overview

Longest (health policy and management, University of Pittsburgh) defines the work of managers in health programs and projects. The book is structured around core project management activities, such as strategizing, designing, and leading, and facilitative activities, such as decision making, communicating, and marketing. Program planning, budgeting, and staffing issues are also examined. The intended audience for the book includes students in public health, health management, and other health professions. Annotation © 2004 Book News, Inc., Portland, OR

Product Details

ISBN-13:
2901118076537
Publisher:
Wiley
Publication date:
01/25/2011
Series:
Jossey-Bass Public Health Series, #61
Pages:
320

Table of Contents

Figures, Tables, and Exhibitsxi
Prefacexv
The Authorxxi
1Management Work1
Health and Health Determinants3
Health Programs and Projects as Logic Models and as Organizations3
Program and Project Management8
The Work of Managers: Activities and Roles8
Managing Programs and Projects Ethically24
Managers and the Success of Programs and Projects30
Summary31
Chapter Review Questions33
Appendix AExample of a Health Program34
Connecting Lifestyle and Health: A Grassroots Program Reaches Out to a Specific Community Group
Appendix BExample of a Health Project37
National Standards for Culturally and Linguistically Appropriate Services in Health Care
2Strategizing the Future39
Conducting a Situational Analysis41
Reconsidering and Revising the Logic Model50
Developing Operational Plans to Accomplish Desired Results53
Assessing Progress and Controlling Performance56
The Link Between Strategizing and the Performance of Programs and Projects63
Business Plans64
Planning for Interventions Undertaken by Programs and Projects66
Summary72
Chapter Review Questions74
3Designing for Effectiveness75
Designing Logic Models76
Designing the Processes Component of Logic Models82
Creating Organization Designs84
Key Concepts in Organization Design84
Application of the Key Organization Design Concepts99
Informal Aspects of Organization Designs104
Summary108
Chapter Review Questions110
4Leading to Accomplish Desired Results111
Motivation at Work112
Influence and Leading, Interpersonal Power and Influence128
The Ongoing Search to Understand Effective Leading131
Toward an Integrative Approach to Effective Leading140
Summary143
Chapter Review Questions144
5Making Good Management Decisions145
Decision Making Defined146
Involving Other Participants in Decision Making147
Characteristics of Management Decisions in Programs and Projects150
The Decision-Making Process152
Summary182
Chapter Review Questions183
6Communicating for Understanding184
Communicating: Key to Effective Stakeholder Relations185
A Model of the Communicating Process189
Barriers to Communicating Effectively192
Communicating within Programs and Projects197
Communicating with External Stakeholders202
Communicating When Something Goes Wrong209
Summary214
Chapter Review Questions215
7Managing Quality--Totally216
Quality Defined218
Measuring Quality219
Managing Quality220
A Total Quality (TQ) Approach to Managing Quality221
Summary240
Chapter Review Questions242
8Commercial and Social Marketing243
Commercial Marketing Strategies in Health Programs and Projects244
The 4 Ps of a Commercial Marketing Strategy249
Social Marketing in Health Programs and Projects259
Ethics in Commercial and Social Marketing Strategies263
Evaluating Commercial and Social Marketing Strategies266
Summary268
Chapter Review Questions269
Epilogue271
References276
Index287

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