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From the Publisher"I feel this book is well thought out, pertinent to its audience and fulfils its objectives. It would have saved me many a sleepless night and fortified me with a strength to 'go forward' that in-depth knowledge always supplies. I have no hesitation in suggesting that those who manage, or who aspire towards management regard it as a textbook that should be on their shelf."
Marian Cumpstey, Consultant Educational Technologist and Editor of ScreenSeen.
"This book does and important service in providing a one-volume textbook for those teaching/studying media management. Instructors and practitioners will find this book a comprehensive resource for practical and detailed information."
International Journal of Media Management