Managing Media Services: Theory and Practice / Edition 2

Managing Media Services: Theory and Practice / Edition 2

by William D. Schmidt, Donald A. Rieck
     
 

ISBN-10: 1563085305

ISBN-13: 9781563085307

Pub. Date: 01/28/2000

Publisher: ABC-CLIO, Incorporated

Intended as a textbook for graduate (and some undergraduate) students in audiovisual and technology management classes, this book covers all aspects of the media manager's role, from supervision and budgeting to public relations and evaluation. Its pragmatic approach deals with such tasks as acquisitions, circulation, collection development and maintenance,

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Overview

Intended as a textbook for graduate (and some undergraduate) students in audiovisual and technology management classes, this book covers all aspects of the media manager's role, from supervision and budgeting to public relations and evaluation. Its pragmatic approach deals with such tasks as acquisitions, circulation, collection development and maintenance, facility design, managing legal issues, and dealing with technological change. The book also makes an excellent reference book for media managers in educational, corporate, government, and nonprofit agencies. Based on the more than 40 years of media management experiences of the present and previous authors, this new edition has been substantially revised to reflect the phenomenal technological changes in the field over the past 10 years.

Product Details

ISBN-13:
9781563085307
Publisher:
ABC-CLIO, Incorporated
Publication date:
01/28/2000
Edition description:
2ND
Pages:
444
Product dimensions:
7.00(w) x 10.00(h) x 1.00(d)

Table of Contents

Illustrations

Preface

Acknowledgments

Introduction to the Revised Edition

Chapter 1: Managing Media Services: An Overview

Chapter 2: Philosphical Perspectives

Chapter 3: Planning Media Service Programs

Chapter 4: Management Basics

Chapter 5: Managing Media Materials Services

Chapter 6: Managing Media Equipment Services

Chapter 7: Managing Media Development Services

Chapter 8: Computers and the Media Center

Chapter 9: Managing Technology Change

Chapter 10: Managing Personnel

Chapter 11: Managing Budgets

Chapter 12: Communicating

Chapter 13: Evaluating Media Service Programs

Chapter 14: Designing Media Service Facilities

Chapter 15: Researching Distant Learners

Chapter 16: Professionalism

Chapter 17: The Future

Epilogue

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