Managing Media Services: Theory and Practice / Edition 2

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Intended as a textbook for graduate (and some undergraduate) students in audiovisual and technology management classes, this book covers all aspects of the media manager's role, from supervision and budgeting to public relations and evaluation. Its pragmatic approach deals with such tasks as acquisitions, circulation, collection development and maintenance, facility design, managing legal issues, and dealing with technological change. The book also makes an excellent reference book for media managers in educational, corporate, government, and nonprofit agencies. Based on the more than 40 years of media management experiences of the present and previous authors, this new edition has been substantially revised to reflect the phenomenal technological changes in the field over the past 10 years.

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Editorial Reviews

A textbook for library or information science students originally written by Charles W. Vlcek and Raymond V. Wiman, both now deceased, and updated by Schmidt (instructional media and educational technology, Central Washington U.) and Riech (instructional technology, Iowa State U.-Ames) to incorporate new technology. They describe the role of the media manager in a school library, including such responsibilities as supervision, budgeting, public relations, and evaluation. No date is noted for the first volume. Annotation c. Book News, Inc., Portland, OR (
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Product Details

  • ISBN-13: 9781563085307
  • Publisher: Libraries Unlimited
  • Publication date: 1/28/2000
  • Edition description: 2ND
  • Edition number: 2
  • Pages: 418
  • Product dimensions: 7.31 (w) x 10.35 (h) x 1.35 (d)

Meet the Author

WILLIAM D. SCHMIDT is Professor of Instructional Media and Director, Educational Technology Center, Central Washington University, Ellensburg.

DONALD A. RIECK is Director, Instructional Technology Center, Iowa State University, Ames.

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Table of Contents

Introduction to the Revised Edition
1 Managing Media Services: An Overview 1
2 Philosophical Perspectives 21
3 Planning Media Service Programs 33
4 Management Basics 57
5 Managing Media Materials Services 83
6 Managing Media Equipment Services 121
7 Managing Media Development Services 143
8 Computers and the Media Center 173
9 Managing Technological Change 201
10 Managing Personnel 209
11 Managing Budgets 233
12 Communicating 259
13 Evaluating Media Service Programs 275
14 Designing Media Service Facilities 295
15 Reaching Distant Learners 329
16 Professionalism 343
17 The Future 349
Epilogue 361
References 363
App. 1 Client Needs Assessment 365
App. 2 Organizational Plans of Exemplary Programs 369
App. 3 Media Selection Policies 375
App. 4 Media Center and Learning Resources Programs Standards and Recommendations 381
App. 5 Instructional Media Center Evaluation by Pattons 395
App. 6 Design Case History 403
Author Index 409
Subject Index 411
Title Index 417
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