Managing Media Services: Theory and Practice / Edition 2

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Overview

Intended as a textbook for graduate (and some undergraduate) students in audiovisual and technology management classes, this book covers all aspects of the media manager's role, from supervision and budgeting to public relations and evaluation. Its pragmatic approach deals with such tasks as acquisitions, circulation, collection development and maintenance, facility design, managing legal issues, and dealing with technological change. The book also makes an excellent reference book for media managers in educational, corporate, government, and nonprofit agencies. Based on the more than 40 years of media management experiences of the present and previous authors, this new edition has been substantially revised to reflect the phenomenal technological changes in the field over the past 10 years.

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Editorial Reviews

Booknews
A textbook for library or information science students originally written by Charles W. Vlcek and Raymond V. Wiman, both now deceased, and updated by Schmidt (instructional media and educational technology, Central Washington U.) and Riech (instructional technology, Iowa State U.-Ames) to incorporate new technology. They describe the role of the media manager in a school library, including such responsibilities as supervision, budgeting, public relations, and evaluation. No date is noted for the first volume. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9781563085307
  • Publisher: ABC-CLIO, Incorporated
  • Publication date: 1/28/2000
  • Edition description: 2ND
  • Edition number: 2
  • Pages: 444
  • Product dimensions: 7.00 (w) x 10.00 (h) x 1.00 (d)

Meet the Author

WILLIAM D. SCHMIDT is Professor of Instructional Media and Director, Educational Technology Center, Central Washington University, Ellensburg.

DONALD A. RIECK is Director, Instructional Technology Center, Iowa State University, Ames.

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Table of Contents

Illustrations

Preface

Acknowledgments

Introduction to the Revised Edition

Chapter 1: Managing Media Services: An Overview

Chapter 2: Philosphical Perspectives

Chapter 3: Planning Media Service Programs

Chapter 4: Management Basics

Chapter 5: Managing Media Materials Services

Chapter 6: Managing Media Equipment Services

Chapter 7: Managing Media Development Services

Chapter 8: Computers and the Media Center

Chapter 9: Managing Technology Change

Chapter 10: Managing Personnel

Chapter 11: Managing Budgets

Chapter 12: Communicating

Chapter 13: Evaluating Media Service Programs

Chapter 14: Designing Media Service Facilities

Chapter 15: Researching Distant Learners

Chapter 16: Professionalism

Chapter 17: The Future

Epilogue

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