Managing New Technology Development / Edition 1

Managing New Technology Development / Edition 1

by William E. Souder, J. Sherman, J. Daniel Sherman
     
 

ISBN-10: 0070597480

ISBN-13: 9780070597488

Pub. Date: 01/01/1994

Publisher: McGraw-Hill Companies, The

In this new book, twenty of the nation's foremost technology management experts have pooled their vast knowledge and experience to bring you the first comprehensive, fully integrated guide to effectively managing new technology throughout the product development process. From the generation of a viable product idea to the launch of that product into the marketplace,…  See more details below

Overview

In this new book, twenty of the nation's foremost technology management experts have pooled their vast knowledge and experience to bring you the first comprehensive, fully integrated guide to effectively managing new technology throughout the product development process. From the generation of a viable product idea to the launch of that product into the marketplace, this in-depth survey takes you sequentially through the life cycle development of a new product/technology and presents proven methods for managing the activities required at each stage in the process. You'll find detailed coverage of the full range of technology management issues, including conceptualizing new products and technologies; defining markets and users for new technologies; organizing for technology and innovation; managing technical professionals and project teams; managing the new product development effort; and transforming R&D and manufacturing capabilities. Using examples of actual industrial applications, the book fully explores such key concepts as compressing cycle times... parallel development methods... using teams and task forces... managing customer interfaces... the strategic management of technology... managing technology in global markets... co-venturing... and more. In addition, summary guidelines demonstrate how engineering, R&D, and marketing managers can apply these concepts within their own organizations.

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Product Details

ISBN-13:
9780070597488
Publisher:
McGraw-Hill Companies, The
Publication date:
01/01/1994
Series:
McGraw-Hill Engineering and Technology Management Series
Pages:
368
Product dimensions:
6.00(w) x 9.00(h) x 0.94(d)

Table of Contents

Contributors
Series Introduction
Preface
Pt. 1Critical Front-End Decisions1
Ch. 1Introduction3
Ch. 2Ideation and Entrepreneurship15
Ch. 3Developing Powerful Technology and Product Concepts45
Ch. 4Defining Markets and Users for New Technologies73
Pt. 2Decision Implementation117
Ch. 5Organizing for Technology and Innovation121
Ch. 6Transforming R&D and Manufacturing Capabilities177
Ch. 7Product Launch and Follow-On217
Ch. 8The Emerging Paradigm of New Technology Development249
Pt. 3Emerging Issues285
Ch. 9Cultural Differences in New Technology Management287
Ch. 10Strategic Management of Technology: An Emerging Field315
Ch. 11Directions for Future Research331
Index345

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