Managing New Technology Development / Edition 1

Managing New Technology Development / Edition 1

by William E. Souder, J. Sherman, J. Daniel Sherman
     
 

ISBN-10: 0070597480

ISBN-13: 9780070597488

Pub. Date: 01/01/1994

Publisher: McGraw-Hill Companies, The

In this new book, twenty of the nation's foremost technology management experts have pooled their vast knowledge and experience to bring you the first comprehensive, fully integrated guide to effectively managing new technology throughout the product development process. From the generation of a viable product idea to the launch of that product into the marketplace,…  See more details below

Overview

In this new book, twenty of the nation's foremost technology management experts have pooled their vast knowledge and experience to bring you the first comprehensive, fully integrated guide to effectively managing new technology throughout the product development process. From the generation of a viable product idea to the launch of that product into the marketplace, this in-depth survey takes you sequentially through the life cycle development of a new product/technology and presents proven methods for managing the activities required at each stage in the process. You'll find detailed coverage of the full range of technology management issues, including conceptualizing new products and technologies; defining markets and users for new technologies; organizing for technology and innovation; managing technical professionals and project teams; managing the new product development effort; and transforming R&D and manufacturing capabilities. Using examples of actual industrial applications, the book fully explores such key concepts as compressing cycle times... parallel development methods... using teams and task forces... managing customer interfaces... the strategic management of technology... managing technology in global markets... co-venturing... and more. In addition, summary guidelines demonstrate how engineering, R&D, and marketing managers can apply these concepts within their own organizations.

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Product Details

ISBN-13:
9780070597488
Publisher:
McGraw-Hill Companies, The
Publication date:
01/01/1994
Series:
McGraw-Hill Engineering and Technology Management Series
Pages:
368
Product dimensions:
6.00(w) x 9.00(h) x 0.94(d)

Table of Contents

Contributorsix
Series Introductionxiii
Prefacexv
Part 1.Critical Front-End Decisions1
Chapter 1.Introduction Wm. E. Souder and J. Daniel Sherman, University of Alabama in Huntsville3
Chapter 2.Ideation and Entrepreneurship Albert H. Rubenstein, Northwestern University15
Chapter 3.Developing Powerful Technology and Product Concepts Ashok K. Gupta, Ohio University45
Chapter 4.Defining Markets and Users for New Technologies C. Anthony di Benedetto, Temple University73
Part 2.Decision Implementation117
Chapter 5.Organizing for Technology and Innovation Mariann Jelinek, College of William and Mary, and J. A. Litterer, University of Massachusetts121
Chapter 6.Transforming R&D and Manufacturing Capabilities Dorothy Leonard-Barton and Warren Smith, Harvard University177
Chapter 7.Product Launch and Follow-On Roger Calantone and Mitzi Montoya, Michigan State University217
Chapter 8.The Emerging Paradigm of New Technology Development David Wilemon and Murray Millson, Syracuse University249
Part 3.Emerging Issues285
Chapter 9.Cultural Differences in New Technology Management R. K. Moenaert, Free University of Brussels, Belgium, Arnoud de Meyer, INSEAD, France, and B. J. Clarysse, Vlerick School, Ghent, Belgium287
Chapter 10.Strategic Management of Technology: An Emerging Field Michael Lawless, University of Colorado at Boulder315
Chapter 11.Directions for Future Research J. Daniel Sherman and Wm. E. Souder, University of Alabama in Huntsville331
Index345

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