Managing Outside Pressure: Strategies for Preventing Corporate Disasters / Edition 1

Managing Outside Pressure: Strategies for Preventing Corporate Disasters / Edition 1

by Matthias Winter, Ulrich Steger
     
 

ISBN-10: 0471979333

ISBN-13: 9780471979333

Pub. Date: 10/23/1998

Publisher: Wiley

"The value of Managing Outside Pressure is that, not only is it a handbook on issues identification and issues management, but it provokes thoughts about the evolution into reputation management."
C.A.J. Herkströter, Chairman of the Committee of Managing Directors of the Royal Dutch/Shell Group of Companies

"We have learned a that a

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Overview

"The value of Managing Outside Pressure is that, not only is it a handbook on issues identification and issues management, but it provokes thoughts about the evolution into reputation management."
C.A.J. Herkströter, Chairman of the Committee of Managing Directors of the Royal Dutch/Shell Group of Companies

"We have learned a that a company needs to establish and promote a dialogue with all its stakeholders. In brief: you can only realize what you can communicate. Against this background, I find this book to be very helpful in identifying and assessing issues that have the potential to develop into corporate crises."
Jürgen Dorman, CEO of Hoechst Corporation

"You don't have to be a giant like Nike, Shell or Texaco to come unstuck as campaigners spotlight your real (or perceived) corporate weakness. Winter and Steger provide excellent advice on how to predict and manage external pressures. Remember, though, the real trick is to use such pressures to drive internal change."
John Elkington, Chairman, SustaiAbility; author, Cannibals with Forks: The triple bottom line of 21st century business

"Brand and reputation are ever more important for value creation. Matthias Winter and Ulrich Steger launch a powerful new tool to manage reputation. It arms managers with a smart detector for potential public sparks or powder kegs. It offers options to keep them safely apart and rather design win-win solutions."
Claude Fussler, Vice-President for the Environment, Dow Europe

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Product Details

ISBN-13:
9780471979333
Publisher:
Wiley
Publication date:
10/23/1998
Series:
Language and Literacy Series
Pages:
268
Product dimensions:
6.14(w) x 9.21(h) x 0.63(d)

Related Subjects

Table of Contents

Caught by Surprise.

Activist Groups and the Stakeholder Concept.

Corporate Early Awareness Models.

Company Issue Checklist.

Activist Issue Checklist.

The Checklists Applied: Early Awareness Systems.

Case Studies.

Conclusions.

References.

Index.

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