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Managing Outside Pressure represents a careful and thoroughtreatment of a potentially highly volatile and emotive subject -that of outside environmental, health or social-related pressureissues on companies. Taking a holistic approach which looks at theissues from all sides, the book attempts to draw managers'attention to the potentially damaging effects that pressure canbring on companies caught in the middle of a campaign. The bookhelps managers to understand and forecast outside pressure issues,effectively determining which of the numerous demands of outsidepressure groups need urgent, proactive attention and which may betreated reactively if the company considers them unjustified orexaggerated. This forecasting is accomplished with two checklistswhich help managers separate relatively non-urgent issues frompotential public-relation disasters. Further, as CorneliusHerkströter (Royal Dutch/Shell Group) states in his Forword,the purpose is also to help organisations "apply best practice allthe time...(and)...move away from incidents-management to thebuilding of relationships, from managing the most threateningoutside pressures to establishing - in a proactive way - itscorporate identity." There are a great variety of live examples andcase studies throughout, including the experiences of suchcompanies as ABB, Dow Chemical, Exxon, Hoechst, Mitsubishi,Monsanto, Nestlé, Novartis, Proctor & Gamble, Shell andmany others.
Caught by Surprise.
Activist Groups and the Stakeholder Concept.
Corporate Early Awareness Models.
Company Issue Checklist.
Activist Issue Checklist.
The Checklists Applied: Early Awareness Systems.