Managing Outside Pressure: Strategies for Preventing Corporate Disasters / Edition 1

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Managing Outside Pressure represents a careful and thoroughtreatment of a potentially highly volatile and emotive subject -that of outside environmental, health or social-related pressureissues on companies. Taking a holistic approach which looks at theissues from all sides, the book attempts to draw managers'attention to the potentially damaging effects that pressure canbring on companies caught in the middle of a campaign. The bookhelps managers to understand and forecast outside pressure issues,effectively determining which of the numerous demands of outsidepressure groups need urgent, proactive attention and which may betreated reactively if the company considers them unjustified orexaggerated. This forecasting is accomplished with two checklistswhich help managers separate relatively non-urgent issues frompotential public-relation disasters. Further, as CorneliusHerkströter (Royal Dutch/Shell Group) states in his Forword,the purpose is also to help organisations "apply best practice allthe time...(and)...move away from incidents-management to thebuilding of relationships, from managing the most threateningoutside pressures to establishing - in a proactive way - itscorporate identity." There are a great variety of live examples andcase studies throughout, including the experiences of suchcompanies as ABB, Dow Chemical, Exxon, Hoechst, Mitsubishi,Monsanto, Nestlé, Novartis, Proctor & Gamble, Shell andmany others.

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Product Details

  • ISBN-13: 9780471979333
  • Publisher: Wiley
  • Publication date: 10/23/1998
  • Series: Language and Literacy Series
  • Edition number: 1
  • Pages: 268
  • Product dimensions: 6.14 (w) x 9.21 (h) x 0.63 (d)

Meet the Author

Dr. Matthias Winter, now at McKinsey & Co., was ResearchAssociate at IMD, the International Institute for ManagementDevelopment in Lausanne, Switzerland. Previously, he worked asfreelance Research Associate at a German research institute.Matthias Winter studied in Germany, Argentina and the UnitedStates. He has masters degrees in information management andbusiness administration and received his PhD in businessadministration from the European Business School inOestrich-Winkel, Germany. Ulrich Steger holds the Alcan Chair ofEnvironmental Management and is Director of the Research Institutefor Environmental Management and Business Administration.Previously, he was a full professor at the European BusinessSchool. He is a member of the supervisory or advisory boards ofseveral major companies and organisations, including having been onthe Management Board of Directors of Volkswagen AG. ProfessorSteger has also been active in German politics and was Minister ofEconomics and Technology in the State of Hesse for three years. Heholds a PhD Diploma-Oec from Ruhr University and has also beenGuest Professor at St. Gallen University and a Fellow at HarvardUniversity.

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Table of Contents

Caught by Surprise.

Activist Groups and the Stakeholder Concept.

Corporate Early Awareness Models.

Company Issue Checklist.

Activist Issue Checklist.

The Checklists Applied: Early Awareness Systems.

Case Studies.




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