Managing Quality Cultural Tourism

Managing Quality Cultural Tourism

by Priscilla Boniface
     
 

ISBN-10: 0415099854

ISBN-13: 9780415099851

Pub. Date: 12/06/1995

Publisher: Taylor & Francis

Managing Quality Cultural Tourism is an authoritative look at how to manage cultural tourist sites to best meet the needs of the visitors, the presenters and the site itself. As cultural tourism increases the management of heritage sites becomes more complex. Priscilla Boniface addresses these crucial management issues using a marketing approach to identify

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Overview

Managing Quality Cultural Tourism is an authoritative look at how to manage cultural tourist sites to best meet the needs of the visitors, the presenters and the site itself. As cultural tourism increases the management of heritage sites becomes more complex. Priscilla Boniface addresses these crucial management issues using a marketing approach to identify the needs of all concerned.
This volume is specifically aimed at professionals and students of leisure, tourism and heritage management. It provides an invaluable background to cultural tourism and then focuses on some important issues involved with managing a heritage site - education, entertainment and preservation - and considers appropriate ways of dealing with the needs of the tourist, the presenters and the cultural site.
Managing Quality Cultural Tourism suggests a way forward for cultural tourism. It is an indispensable tool for all involved in tourism and heritage industries.

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Product Details

ISBN-13:
9780415099851
Publisher:
Taylor & Francis
Publication date:
12/06/1995
Series:
Heritage: Care-Preservation-Management Series
Pages:
140
Product dimensions:
7.00(w) x 10.00(h) x 0.44(d)
Lexile:
1520L (what's this?)
Age Range:
18 Years

Table of Contents

Preface
Acknowledgements
About the book for teaching purposes
Pt. 1Introduction
1.1The situation of cultural tourism3
Pt. 2Components
2.1The user15
2.2The presenter28
2.3The item41
Pt. 3Objectives
3.1Attracting57
3.2Detracting71
3.3Educating and informing81
3.4Entertaining90
3.5Commercializing97
Pt. 4Conclusion
4.1Cultural tourism now and for the future105
Glossary
Notes
Select bibliography
Index

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