Managing Quality Cultural Tourism

Managing Quality Cultural Tourism

by Priscilla Boniface
     
 
Managing Quality Cultural Tourism is an authoritative look at how to manage cultural tourist sites to best meet the needs of the vistors, the presenters and the site itself. As cultural tourism increases the management of heritage sites becomes more

complex. Priscilla Boniface addresses these crucial management issues using a marketing approach to

Overview

Managing Quality Cultural Tourism is an authoritative look at how to manage cultural tourist sites to best meet the needs of the vistors, the presenters and the site itself. As cultural tourism increases the management of heritage sites becomes more

complex. Priscilla Boniface addresses these crucial management issues using a marketing approach to identify the needs of all concerned. This volume provides invaluable background to cultural tourism and then focuses on some of the important issues involved with the managing of a

heritage site--education, entertainment and preservation, and considers appropriate ways of dealing with the needs of the tourist, the presenters and the cultural site.

Product Details

ISBN-13:
9780415642378
Publisher:
Taylor & Francis
Publication date:
11/11/2012
Pages:
140

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