Managing Technological Innovation: Competitive Advantage from Change

Managing Technological Innovation: Competitive Advantage from Change

by Frederick Betz
     
 

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Written by the author who helped crystalize the field of technology management and the management of innovation with the first two editions of Managing Technological Innovation, this Third Edition brings the subject in line with current business strategy. It also presents information in a newer organized format that aligns more closely with how the topics are… See more details below

Overview

Written by the author who helped crystalize the field of technology management and the management of innovation with the first two editions of Managing Technological Innovation, this Third Edition brings the subject in line with current business strategy. It also presents information in a newer organized format that aligns more closely with how the topics are presented and discussed in the classroom. Also included is a wider discussion of how science and technology interact with the global economy.

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Booknews
Looks at recent factors influencing the way technology is managed, addresses how technological innovation occurs, discusses concepts and techniques for managing innovation, and examines specific challenges, such as the need to manage advances in software-based service technologies and the integration of service and manufacturing technologies. These issues are linked with the need to integrate organizational change with technological change and the use of new tools to manage new technologies. Includes chapter case studies, summaries, and discussion questions. For managers and engineers in business and government. Annotation c. by Book News, Inc., Portland, Or.

Product Details

ISBN-13:
9780470927571
Publisher:
Wiley
Publication date:
02/09/2011
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
384
File size:
6 MB

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