Managing Technology to Meet Your Mission: A Strategic Guide for Nonprofit Leaders / Edition 1

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Managing Technology to Meet Your Mission is a practical resource that will help nonprofit professionals make smart, strategic decisions about technology. The book shows how to effectively manage technology and offers practical advice for decision makers and staff alike who often have little or no experience with technology.

With contributions from the top experts in the nonprofit technology field, this must-have guide addresses technology planning and people. It includes the tools you need to get the work done, and the knowledge that will help you communicate better, evaluate technology investments, raise money, and more. Written in nontechnical language the book covers a broad spectrum of topics including:

  • Achieving IT Alignment with Your Mission Steve Heye, YMCA of the USA
  • Managing Technology Change Dahna Goldstein, PhilanTech
  • Measuring the Return on Investment of Technology Beth Kanter, trainer, blogger and consultant
  • IT Planning and Prioritizing Peter Campbell, Earthjustice
  • Finding and Keeping the Right PeopleJames L. Weinberg and Cassie Scarano, Commongood Careers
  • Budgeting For and Funding Technology Scott McCallum and Keith R. Thode, Aidmatrix Foundation
  • Introduction to IT and Systems Kevin Lo and Willow Cook, TechSoup Global
  • Where Are Your Stakeholders, and What Are They Doing Online? Michael Cervino, Beaconfire Consulting
  • Effective Online CommunicationsJohn Kenyon, nonprofit technology strategist
  • Effective Online Fundraising Madeline Stanionis, Watershed
  • The Future if IT in NonprofitsEdward Granger-Happ, Save the Children

Praise for Managing Technology to Meet Your Mission

"This invaluable guide for nonprofit leaders proves that nonprofit organizations can and should embrace technology, rather than being scared of or intimidated by it!"
—Kristie Ferketich, senior strategist, Google Grants, Google Inc.

"NTEN's Managing Technology to Meet Your Mission can help leaders craft a technology strategy that makes sense and builds ROI while also providing inspiration for their staff and supporters!"
—Jonathon D. Colman, associate director and web evangelista, digital marketing, The Nature Conservancy

"This book shows what NTEN does best: Bring together a wide range of voices to provide practical technology strategies and know-how to help nonprofits more efficiently and effectively move their own missions forward."
—Marnie Webb, TechSoup Global

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Product Details

  • ISBN-13: 9780470343654
  • Publisher: Wiley
  • Publication date: 2/17/2009
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 320
  • Product dimensions: 6.90 (w) x 9.20 (h) x 0.80 (d)

Meet the Author

Holly Ross is the executive director of The Nonprofit TechnologyNetwork (NTEN).

Katrin Verclas is a former executive director and current boardmember of NTEN. She is an IT consultant and project manager.

Alison Levine is a special projects fellow with NTEN and hasworked in the nonprofit sector for over ten years.

The Nonprofit Technology Network (NTEN) provides hands-ontraining, sector-wide research and a network of peers to nonprofitstaff to help them effectively use technology in their work. Theybelieve that technology allows nonprofits to work smarter, moreefficiently, and with greater social impact.

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Table of Contents


The Authors.

The Editors.



Chapter 1: Mission First: Achieving IT Alignment (SteveHeye).

Chapter 2: Managing Technology Change (Dahna Goldstein).

Chapter 3: Measuring the Return on Investment of Technology(Beth Kanter).

Chapter 4: How to Decide: IT Planning and Prioritizing (PeterCampbell).

Chapter 5: Finding and Keeping the Right People (James Weinberg,and Cassie Scarano).

Chapter 6: Budgeting for and Funding Technology (Scott McCallum,and Keith R. Thode).


Chapter 7: The Foundation: Introduction to IT and Systems (KevinLo, and Willow Cook).

Chapter 8: Where Are Your Stakeholders, and What Are They DoingOnline (Michael Cervino)?

Chapter 9: Effective Online Communications (John Kenyon).

Chapter 10: Donate Now: Online Fundraising (MadelineStanionis).

Chapter 11: Where Will We Be Tomorrow (Edward Granger-Happ)?

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Sort by: Showing 1 Customer Reviews
  • Posted February 20, 2010

    more from this reviewer

    I Also Recommend:

    Great text book

    This book is chock full of information on how to start the technology initiatives at any sized non-profit organization. As a graduate student in the arts administration field, this book is an invaluable source of guidance that clarified the mystery that was "IT".

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