Managing the Development of New Products: Achieving Speed and Quality Simultaneously Through Multifunctional Teamwork / Edition 1

Paperback (Print)
Buy New
Buy New from
Buy Used
Buy Used from
(Save 29%)
Item is in good condition but packaging may have signs of shelf wear/aging or torn packaging.
Condition: Used – Good details
Used and New from Other Sellers
Used and New from Other Sellers
from $4.14
Usually ships in 1-2 business days
(Save 96%)
Other sellers (Paperback)
  • All (11) from $4.14   
  • New (5) from $45.29   
  • Used (6) from $4.14   


Today's competitive marketplace demands high quality and a fast track from drawing board to finished product. This guide shows how companies can gain a competitive edge by applying powerful project management tools to the product development process. The authors focus on speed to market, quality management, profitability, and multifunctional teamwork. They provide tools for handling the technical concerns of project development and maintenance, as well as people-related issues such as team motivation and the demands of top management. Particular attention is given to saving time and streamlining performance with the latest project management software. Chapters on everything from start-up to completion cover how to:
* Define the new product project aims and goals
* Create a market-based specification for a new or modified product or service
* Plan, develop, and schedule projects
* Break down the work structure for a project
* Manage people for maximum performance
* Monitor projects effectively from start to finish
* Make the right trade-offs when resources are limited
* Minimize risks and set up effective contingency plans
* Determine when changes are needed and adopt them smoothly
A step-by-step plan is provided for all the members of the product development team, including marketing, engineering, manufacturing, and other personnel. Strategies cover how to organize the product project team and product support team, complete with tips on assigning tasks, coordinating functions, and subcontracting. Detailed guidelines on how to be a successful project manager address control, communication, and conflict resolution. Also discussed is how tomonitor project progress, including preparing reports and conducting project reviews. Many practical examples show how to apply the book's techniques in real-world situations. Managing the Development of New Products is essential reading for new product development team members at all levels, including marketing, engineering, and manufacturing personnel. Professors and students in departments of business management or engineering management will also find the book valuable.

New products are the lifeblood of the modern company. This real-world guide applies powerful project management tools to the product development process, emphasizing speed to market, quality management, and multifunctional teamwork. The authors define project aims and goals, offer techniques for planning and developing projects, give advice on people management, provide project-monitoring techniques, and more. Illustrated.

Read More Show Less

Editorial Reviews

Suggests how companies in any field can streamline the product development process by applying project management tools. Considering both the technical and personnel aspects, discusses such aspects as creating a market-based specification, breaking down the work structure, and effective contingency plans. Annotation c. Book News, Inc., Portland, OR (
Read More Show Less

Product Details

  • ISBN-13: 9780471291831
  • Publisher: Wiley
  • Publication date: 9/15/1993
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 272
  • Product dimensions: 9.25 (w) x 7.50 (h) x 0.57 (d)

Meet the Author

About the Authors Milton D. Rosenau, Jr., is President of Rosenau Consulting Company, a firm that helps Fortune 500 companies and others bring profitable new product ideas to market. As a corporate officer, he has been responsible for developing both consumer and business-to-business new products. John J. Moran is President of J.J. Moran & Associates, a marketing company that specializes in acquisition and application of market information. He lectures frequently and has written several published papers on marketing and business planning topics. Both authors are certified management consultants and members of the Product Development & Management Association.

Read More Show Less

Table of Contents

Pt. 1 Overview 1
1 Quality, Speed, and Multifunctional Teamwork 3
2 What Is a New Product Project? 18
Pt. 2 Defining the Goals of a New Product Project 37
3 The Triple Constraint 39
4 How to Start Successful New Product Projects 54
Pt. 3 Planning a New Product Project 71
5 Why and How to Plan a New Product Project 73
6 The Work Breakdown Structure 83
7 Scheduling Tools and Time and Cost Estimating 88
8 The Impact of Limited Resources 105
9 Risk and Contingency 113
Pt. 4 Leading the People Who Work on a New Product Project 121
10 How to Organize a New Product Project 123
11 Organizing the New Product Project Team 131
12 Organizing the New Product Support Team 138
13 The Role of the New Product Project Manager 145
14 Practical Tips for New Product Project Managers 151
Pt. 5 Monitoring Progress on a New Product Project 157
15 Monitoring Tools 159
16 New Product Project Reviews 166
17 Handling Project Changes 173
Pt. 6 Completing a New Product Project 179
18 How to Complete a New Product Project 181
19 Where Do You Go From Here? 189
Appendix A. Abbreviations Used in New Product Development Project Management 197
Appendix B. Glossary of New Product Development Project Management Terms 199
Appendix C. Planning Checklists for New Product Project Managers 203
Appendix D. Financial Analysis 209
Appendix E. Quality Function Deployment - The House of Quality 225
Appendix F. Project Management Software 238
Further Reading 249
Index 253
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)