Managing the Development of New Products: Achieving Speed and Quality Simultaneously Through Multifunctional Teamwork / Edition 1

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Today's competitive marketplace demands high quality and a fast track from drawing board to finished product. This guide shows how companies can gain a competitive edge by applying powerful project management tools to the product development process. The authors focus on speed to market, quality management, profitability, and multifunctional teamwork. They provide tools for handling the technical concerns of project development and maintenance, as well as people-related issues such as team motivation and the demands of top management. Particular attention is given to saving time and streamlining performance with the latest project management software. Chapters on everything from start-up to completion cover how to:
* Define the new product project aims and goals
* Create a market-based specification for a new or modified product or service
* Plan, develop, and schedule projects
* Break down the work structure for a project
* Manage people for maximum performance
* Monitor projects effectively from start to finish
* Make the right trade-offs when resources are limited
* Minimize risks and set up effective contingency plans
* Determine when changes are needed and adopt them smoothly
A step-by-step plan is provided for all the members of the product development team, including marketing, engineering, manufacturing, and other personnel. Strategies cover how to organize the product project team and product support team, complete with tips on assigning tasks, coordinating functions, and subcontracting. Detailed guidelines on how to be a successful project manager address control, communication, and conflict resolution. Also discussed is how to monitor project progress, including preparing reports and conducting project reviews. Many practical examples show how to apply the book's techniques in real-world situations. Managing the Development of New Products is essential reading for new product development team members at all levels, including marketing, engineering, and manufacturing personnel. Professors and students in departments of business management or engineering management will also find the book valuable.

New products are the lifeblood of the modern company. This real-world guide applies powerful project management tools to the product development process, emphasizing speed to market, quality management, and multifunctional teamwork. The authors define project aims and goals, offer techniques for planning and developing projects, give advice on people management, provide project-monitoring techniques, and more. Illustrated.

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Editorial Reviews

Suggests how companies in any field can streamline the product development process by applying project management tools. Considering both the technical and personnel aspects, discusses such aspects as creating a market-based specification, breaking down the work structure, and effective contingency plans. Annotation c. Book News, Inc., Portland, OR (
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Product Details

  • ISBN-13: 9780471291831
  • Publisher: Wiley
  • Publication date: 9/15/1993
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 272
  • Product dimensions: 9.25 (w) x 7.50 (h) x 0.57 (d)

Meet the Author

About the Authors Milton D. Rosenau, Jr., is President of RosenauConsulting Company, a firm that helps Fortune 500 companies andothers bring profitable new product ideas to market. As a corporateofficer, he has been responsible for developing both consumer andbusiness-to-business new products. John J. Moran is President ofJ.J. Moran & Associates, a marketing company that specializesin acquisition and application of market information. He lecturesfrequently and has written several published papers on marketingand business planning topics. Both authors are certified managementconsultants and members of the Product Development & ManagementAssociation.

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Table of Contents


Quality, Speed, and Multifunctional Teamwork.

What Is a New Product Project?


The Triple Constraint.

How to Start Successful New Product Projects.


Why and How to Plan a New Product Project.

The Work Breakdown Structure.

Scheduling Tools and Time and Cost Estimating.

The Impact of Limited Resources.

Risk and Contingency.


How to Organize a New Product Project.

Organizing the New Product Project Team.

Organizing the New Product Support Team.

The Role of the New Product Project Manager.

Practical Tips for New Product Project Managers.


Monitoring Tools.

New Product Project Reviews.

Handling Project Changes.


How to Complete a New Product Project.

Where Do You Go From Here?


Further Reading.


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