Managing the External Environment: A Strategic Perspective / Edition 1

Managing the External Environment: A Strategic Perspective / Edition 1

by David Mercer
     
 

ISBN-10: 0803986297

ISBN-13: 9780803986299

Pub. Date: 01/28/1992

Publisher: SAGE Publications

Bringing together major contributions from both within and outside the management field, this unique and thought-provoking volume focuses on the strategic management of an organization's relationship with its external environment. What are the key environmental changes likely to affect an organization's future? How can the impact of these be analysed and understood?…  See more details below

Overview

Bringing together major contributions from both within and outside the management field, this unique and thought-provoking volume focuses on the strategic management of an organization's relationship with its external environment. What are the key environmental changes likely to affect an organization's future? How can the impact of these be analysed and understood? What is the role of strategic environmental analysis in both anticipating change and proactively creating a desired future? It is with questions such as these that the book is concerned. The first section addresses the need to 'contemplate and engage with' the future, examining the issues, the processes, and the management skills and attitudes involved. The second section then looks at four major domains of environmental analysis--the economic, the political, the socio-cultural and the technological. Contributors explore such diverse themes as the significance for organizations of activist groups, the impacts of national and cross-national governmental interventions, the management of technological change, and key trends in socio-cultural change within Western consumer cultures. Throughout, the emphasis is upon presenting different but complementary 'angles of vision' on aspects of environmental change that carry significant ramifications for most organizations. The final section of the book returns to the theme of futures analysis and considers various approaches to strategic planning that address the implications of long-term environmental change. Wide-ranging, challenging, accessible, Managing the External Environment will be essential reading for managers and students of management alike.

Read More

Product Details

ISBN-13:
9780803986299
Publisher:
SAGE Publications
Publication date:
01/28/1992
Pages:
312

Table of Contents

Acknowledgements
Introduction1
Sect. 1Exploring the Future3
1Management in the twenty-first century5
2Proactive management24
3Megamarketing38
4From forecasting to 'la prospective'--a new way of looking at futures52
5Groupthink62
Sect. 2Environmental Analysis74
The economic environment74
6The modern corporation: origins, evolution, attributes75
The political environment104
7Growth in activist groups: how can business cope?107
8The transformation of AT & T119
9The strategic implications of Europe 1992131
10Relative deprivation and the concept of reference groups141
The social environment155
11The expressive revolution157
12After the masses166
13Some remarks on informal work, social polarization and the social structure175
14Lifestyle and consumer culture188
The technological environment194
15Toward a new industrial America196
16Time--the next source of competitive advantage215
Sect. 3Developing Strategy233
17Scenarios: shooting the rapids235
18Strategic leadership through corporate planning at ICI255
19Strategic planning--which style do you need?268
20Ethical managers make their own rules288
Index296

Read More

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >