Managing the External Environment: A Strategic Perspective / Edition 1

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Bringing together major contributions from both within and outside the management field, this unique and thought-provoking volume focuses on the strategic management of an organization's relationship with its external environment. What are the key environmental changes likely to affect an organization's future? How can the impact of these be analysed and understood? What is the role of strategic environmental analysis in both anticipating change and proactively creating a desired future? It is with questions such as these that the book is concerned. The first section addresses the need to 'contemplate and engage with' the future, examining the issues, the processes, and the management skills and attitudes involved. The second section then looks at four major domains of environmental analysis--the economic, the political, the socio-cultural and the technological. Contributors explore such diverse themes as the significance for organizations of activist groups, the impacts of national and cross-national governmental interventions, the management of technological change, and key trends in socio-cultural change within Western consumer cultures. Throughout, the emphasis is upon presenting different but complementary 'angles of vision' on aspects of environmental change that carry significant ramifications for most organizations. The final section of the book returns to the theme of futures analysis and considers various approaches to strategic planning that address the implications of long-term environmental change. Wide-ranging, challenging, accessible, Managing the External Environment will be essential reading for managers and students of management alike.
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Product Details

  • ISBN-13: 9780803986299
  • Publisher: SAGE Publications
  • Publication date: 1/28/1992
  • Edition number: 1
  • Pages: 312

Table of Contents

Introduction 1
Sect. 1 Exploring the Future 3
1 Management in the twenty-first century 5
2 Proactive management 24
3 Megamarketing 38
4 From forecasting to 'la prospective'--a new way of looking at futures 52
5 Groupthink 62
Sect. 2 Environmental Analysis 74
The economic environment 74
6 The modern corporation: origins, evolution, attributes 75
The political environment 104
7 Growth in activist groups: how can business cope? 107
8 The transformation of AT & T 119
9 The strategic implications of Europe 1992 131
10 Relative deprivation and the concept of reference groups 141
The social environment 155
11 The expressive revolution 157
12 After the masses 166
13 Some remarks on informal work, social polarization and the social structure 175
14 Lifestyle and consumer culture 188
The technological environment 194
15 Toward a new industrial America 196
16 Time--the next source of competitive advantage 215
Sect. 3 Developing Strategy 233
17 Scenarios: shooting the rapids 235
18 Strategic leadership through corporate planning at ICI 255
19 Strategic planning--which style do you need? 268
20 Ethical managers make their own rules 288
Index 296
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