Managing the New Product Development Process: Cases and Notes / Edition 1

Managing the New Product Development Process: Cases and Notes / Edition 1

by Robert J. Dolan
     
 

The contents of this book are based on the Harvard Business School course 'New Product Development: An Analytical Approach.' The book's objective is to provide the knowledge necessary for a manager to use and employ these tools effectively in new product decision making. See more details below

Overview

The contents of this book are based on the Harvard Business School course 'New Product Development: An Analytical Approach.' The book's objective is to provide the knowledge necessary for a manager to use and employ these tools effectively in new product decision making.

Product Details

ISBN-13:
9780201526271
Publisher:
Prentice Hall Professional Technical Reference
Publication date:
08/31/1992
Series:
A-W Marketing Series
Pages:
392
Product dimensions:
6.27(w) x 9.19(h) x 0.67(d)

Related Subjects

Meet the Author

Table of Contents

1. New Product Development.
Note 1: Matching the Process of Product Development to Its Context.
Case 1: New York Life Insurance Company: Pension Department.
Case 2: Sealed Air Corporation.
Case 3: Henkel Group: Umbrella Branding and Globalization Decisions.

2. Market-Based Guidelines for Product Design and Positioning.
Note 2: Concept Testing.
Note 3: Perceptual Mapping-A Manager's Guide.
Note 4: Conjoint Analysis: A Manager's Guide.
Case 4: Techsonic Industries, Inc.: Humminbird-New Products.
Case 5: MSA: The Software Company: Planning the AMAPS Product Line.
Case 6: Strategic Industry Model: Emergent Technologies.

3. Formulating the Market Introduction Strategy.
Note 5: Researching and Monitoring Consumer Markets.
Note 6: Industrial Market Research: Beta Test Site Management.
Case 7: Johnson Wax: Enhance (A), Johnson Wax: Enhance (B).
Case 8: Cumberland Metal Industries: Engineered Products Division, 1980.
Case 9: General Mills, Inc.: Yoplait Custard-style Yogurt (A), General Mills, Inc.: Yoplait Custard-style Yogurt (B).

4. Managing the Dynamics of Product Line Evolution.
Note 7: The House of Quality.
Case 10: Barco Projection Systems (A): Worldwide Niche Marketing

Read More

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >