Managing the New Product Development Process: Cases and Notes / Edition 1by Robert J. Dolan
Pub. Date: 08/31/1992
Publisher: Prentice Hall Professional Technical Reference
The contents of this book are based on the Harvard Business School course 'New Product Development: An Analytical Approach.' The book's objective is to provide the knowledge necessary for a manager to use and employ these tools effectively in new product decision making.
Table of Contents1. New Product Development.
Case 1: New York Life Insurance Company: Pension Department.
Case 2: Sealed Air Corporation.
Case 3: Henkel Group: Umbrella Branding and Globalization Decisions.
2. Market-Based Guidelines for Product Design and Positioning.
Note 3: Perceptual Mapping-A Manager's Guide.
Note 4: Conjoint Analysis: A Manager's Guide.
Case 4: Techsonic Industries, Inc.: Humminbird-New Products.
Case 5: MSA: The Software Company: Planning the AMAPS Product Line.
Case 6: Strategic Industry Model: Emergent Technologies.
3. Formulating the Market Introduction Strategy.
Note 6: Industrial Market Research: Beta Test Site Management.
Case 7: Johnson Wax: Enhance (A), Johnson Wax: Enhance (B).
Case 8: Cumberland Metal Industries: Engineered Products Division, 1980.
Case 9: General Mills, Inc.: Yoplait Custard-style Yogurt (A), General Mills, Inc.: Yoplait Custard-style Yogurt (B).
4. Managing the Dynamics of Product Line Evolution.
Case 10: Barco Projection Systems (A): Worldwide Niche Marketing
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