Managing the President's Message: The White House Communications Operation

Managing the President's Message: The White House Communications Operation

by Martha Joynt Kumar
     
 

ISBN-10: 080188652X

ISBN-13: 9780801886522

Pub. Date: 07/28/2007

Publisher: Johns Hopkins University Press

Political scientists are rarely able to study presidents from inside the White House while presidents are governing, campaigning, and delivering thousands of speeches. It’s even rarer to find one who manages to get officials such as political adviser Karl Rove or presidential counselor Dan Bartlett to discuss their strategies while those strategies are under

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Overview

Political scientists are rarely able to study presidents from inside the White House while presidents are governing, campaigning, and delivering thousands of speeches. It’s even rarer to find one who manages to get officials such as political adviser Karl Rove or presidential counselor Dan Bartlett to discuss their strategies while those strategies are under construction. But that is exactly what Martha Joynt Kumar pulls off in her fascinating new book, which draws on her first-hand reporting, interviewing, and original scholarship to produce analyses of the media and communications operations of the past four administrations, including chapters on George W. Bush and Bill Clinton.

Kumar describes how today’s White House communications and media operations can be at once in flux and remarkably stable over time. She describes how the presidential Press Office that was once manned by a single presidential advisor evolved into a multilayered communications machine that employs hundreds of people, what modern presidents seek to accomplish through their operations, and how presidents measure what they get for their considerable efforts.

Laced throughout with in-depth statistics, historical insights, and you-are-there interviews with key White House staffers and journalists, this indispensable and comprehensive dissection of presidential communications operations will be key reading for scholars of the White House researching the presidency, political communications, journalism, and any other discipline where how and when one speaks is at least as important as what one says.

Johns Hopkins University Press

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Product Details

ISBN-13:
9780801886522
Publisher:
Johns Hopkins University Press
Publication date:
07/28/2007
Pages:
400
Product dimensions:
6.00(w) x 9.00(h) x 1.08(d)
Age Range:
18 Years

Table of Contents

Acknowledgments ix

Introduction xiii

1 Creating an Effective Communications Operation 1

2 The Communications Operation of President Bill Clinton 33

3 The Communications Operation of President George W. Bush 71

4 White House Communications Advisers 119

5 The Press Secretary to the President 178

6 The Gaggle and the Daily Briefing 222

7 Presidential Press Conferences 253

8 Managing the Message 283

9 Postscript 306

Notes 323

Index 351

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