Managing The Press / Edition 1

Hardcover (Print)
Buy New
Buy New from
Used and New from Other Sellers
Used and New from Other Sellers
from $5.04
Usually ships in 1-2 business days
(Save 95%)
Other sellers (Hardcover)
  • All (12) from $5.04   
  • New (6) from $10.00   
  • Used (6) from $5.04   


Managing the Press re-examines the emergence of the twentieth-century media President, whose authority to govern depends largely on his ability to generate public support by appealing to the citizenry through the news media. From 1897 to 1933, White House successes and failures with the press established a foundation for modern executive leadership and helped to shape patterns of media practices and technologies through which Americans have viewed the presidency during most of the twentieth century. Stephen Ponder shows how these findings suggest a new context for such issues as mediated public opinion and the foundations of presidential power, the challenge to the presidency by an increasingly adversarial press, the emergence of "new media" formats and technologies, and the shaping of twenty-first century presidential leadership.
Read More Show Less

Editorial Reviews

Library Journal
This examination of the origins of the "media presidency" provides a useful and balanced explanation of how the presidency--with the help of "new media"--grabbed center stage in the American political drama. Focusing on the formative years 1897-1933, Ponder (journalism, Univ. of Oregon) demonstrates how presidents, through trial and error, developed strategies for attracting media attention (and with it, power) away from Congress. By attracting the focus of the media, presidents were able to shift the balance of power in favor of the presidency. Because of "the president's demonstrated ability to upstage Congress," the new media were used to place the president at center stage both politically and symbolically. Thorough and readable, this work is indispensable for those wishing to understand how the symbiotic (if often strained) relationship between the media and the presidency has developed over time.--Michael A. Genovese, Loyola Marymount Univ., Los Angeles
Following the many sensations of the Clinton presidency, we are all only too aware of the powerful role the media plays in shaping public opinion. Ponder (journalism and communication, U. of Oregon) contemplates whether the media's role today is a constructive one in the conclusion of this readable history of the emergence of the media President. The history of McKinley and the first White House Press corps open the volume, which examines the media and subsequent Presidents, their varying attempts to avoid and/or control the press, and their changing approaches to relentless publicity. Annotation c. Book News, Inc., Portland, OR (
From the Publisher

“Much has been written in recent years about presidential use of publicity as an instrument of leadership, particularly in the twentieth century. For all the familiarity of the theme, however, this book still manages to contribute its solid share to our understanding. It is well worth reading, not simply for students of mass communication but for anyone interested in the modern presidency and how it came to be.” —Journal of American History

“Thorough and readable, this work is indispensable for those wishing to understand how the symbiotic (if often strained) relationship between the media and the presidency has developed over time.” —Library Journal

Read More Show Less

Product Details

  • ISBN-13: 9780312213848
  • Publisher: Palgrave Macmillan
  • Publication date: 1/1/1999
  • Edition description: REV
  • Edition number: 1
  • Pages: 255
  • Product dimensions: 5.50 (w) x 8.50 (h) x 0.75 (d)

Meet the Author

Stephen Ponder is Associate Professor of Journalism and Communication at the University of Oregon. For ten years he worked as a journalist for regional and national news organizations, and also served as a congressional press secretary.

Read More Show Less

Table of Contents

1 McKinley and the First White House Press Corps 1
2 Theodore Roosevelt: Publicity! Publicity! Publicity! 17
3 The White House and the First "Press Bureaus" 35
4 Taft: Avoiding the Press 49
5 The Consequences of "Nonpublicity" 63
6 Wilson: Centralizing Executive Information 77
7 Presidential Propaganda in World War I 91
8 Harding and Coolidge: Emergence of the Media Presidency 109
9 Herbert Hoover and Cabinet Publicity in the 1920s 127
10 Hoover: The Press and Presidential Failure 141
11 Conclusion: The Media Presidency 157
Notes 167
Selective Bibliography 215
Index 231
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)