Managing The Press / Edition 1

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Overview

Managing the Press re-examines the emergence of the twentieth-century media President, whose authority to govern depends largely on his ability to generate public support by appealing to the citizenry through the news media. From 1897 to 1933, White House successes and failures with the press established a foundation for modern executive leadership and helped to shape patterns of media practices and technologies through which Americans have viewed the presidency during most of the twentieth century. Stephen Ponder shows how these findings suggest a new context for such issues as mediated public opinion and the foundations of presidential power, the challenge to the presidency by an increasingly adversarial press, the emergence of "new media" formats and technologies, and the shaping of twenty-first century presidential leadership.
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Editorial Reviews

Library Journal
This examination of the origins of the "media presidency" provides a useful and balanced explanation of how the presidency--with the help of "new media"--grabbed center stage in the American political drama. Focusing on the formative years 1897-1933, Ponder (journalism, Univ. of Oregon) demonstrates how presidents, through trial and error, developed strategies for attracting media attention (and with it, power) away from Congress. By attracting the focus of the media, presidents were able to shift the balance of power in favor of the presidency. Because of "the president's demonstrated ability to upstage Congress," the new media were used to place the president at center stage both politically and symbolically. Thorough and readable, this work is indispensable for those wishing to understand how the symbiotic (if often strained) relationship between the media and the presidency has developed over time.--Michael A. Genovese, Loyola Marymount Univ., Los Angeles
Booknews
Following the many sensations of the Clinton presidency, we are all only too aware of the powerful role the media plays in shaping public opinion. Ponder (journalism and communication, U. of Oregon) contemplates whether the media's role today is a constructive one in the conclusion of this readable history of the emergence of the media President. The history of McKinley and the first White House Press corps open the volume, which examines the media and subsequent Presidents, their varying attempts to avoid and/or control the press, and their changing approaches to relentless publicity. Annotation c. Book News, Inc., Portland, OR (booknews.com)
From the Publisher
“Much has been written in recent years about presidential use of publicity as an instrument of leadership, particularly in the twentieth century. For all the familiarity of the theme, however, this book still manages to contribute its solid share to our understanding. It is well worth reading, not simply for students of mass communication but for anyone interested in the modern presidency and how it came to be.” —Journal of American History

“Thorough and readable, this work is indispensable for those wishing to understand how the symbiotic (if often strained) relationship between the media and the presidency has developed over time.” —Library Journal

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Product Details

  • ISBN-13: 9780312213848
  • Publisher: Palgrave Macmillan
  • Publication date: 1/1/1999
  • Edition description: REV
  • Edition number: 1
  • Pages: 255
  • Product dimensions: 5.50 (w) x 8.50 (h) x 0.75 (d)

Meet the Author

Stephen Ponder is Associate Professor of Journalism and Communication at the University of Oregon. For ten years he worked as a journalist for regional and national news organizations, and also served as a congressional press secretary.

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Table of Contents

Acknowledgments
Introduction
1 McKinley and the First White House Press Corps 1
2 Theodore Roosevelt: Publicity! Publicity! Publicity! 17
3 The White House and the First "Press Bureaus" 35
4 Taft: Avoiding the Press 49
5 The Consequences of "Nonpublicity" 63
6 Wilson: Centralizing Executive Information 77
7 Presidential Propaganda in World War I 91
8 Harding and Coolidge: Emergence of the Media Presidency 109
9 Herbert Hoover and Cabinet Publicity in the 1920s 127
10 Hoover: The Press and Presidential Failure 141
11 Conclusion: The Media Presidency 157
Notes 167
Selective Bibliography 215
Index 231
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